Qualitative market research helps you have an inside look in your consumer’s perception and behavior towards your product/brand, helping improve your future decision making leading to better return on Investments (RoIs). Qualitative market research is the unstructured or semi-structured way of data collection and analysis of a consumer’s lifestyle behavior, and in-depth research of ‘why’ a consumer behaves in a certain way. It helps in future ...

Every organization wants to achieve a competitive edge and that can only be done through a key differentiating factor which a strategy consulting firm with their expertise can help determine and accomplish. So, what exactly does a strategy consulting firm do? The Strategy consultants help identify and analyze the core problems of an organization, the resources available and advice on the future goals and decision-making process. They often pro...

Custom Market Research Services provide customers with the exclusive information they need to stay ahead of race in today’s fast paced business atmosphere. For instance, instead of wanting the comprehensive market analysis, as a business you could just want to know how well your specific brands are doing in the marketplace. What is the thing absent in these products and what can be features added for improvement? For such a drive, the be...

Strategy consultants are experts that specialize in helping organizations to realize their most persistent questions. Strategic consultants typically work closely with the management and executive team to evaluate the current status of the business and its marketplace to develop strategies for growth, set workable goals and strategies for their attainment, and then streamline your systems to accommodate that growth and the changes that come al...

Usability Testing for a deeper insight of the target consumer
Specilaized Research / August 22, 2017

Usability testing is a means to see how the real users see your product. In a typical usability test, real users are given products to use under controlled situations and asked to accomplish a task. The main aim is to improve upon the product/service based on the feedback received. While you go about this method of research to map the consumer’s needs, here are a few do’s and don’ts that can be kept in mind. Do get involved in the us...

Reaching the target audience through effective Communication Development and evaluation
Specilaized Research / August 14, 2017

The Consumer today is surrounded by different communication round the clock. Thanks to the socially networked, multi-media world we are living in today. Hence, the need for proper evaluation and development of communication to capture the target consumers. Before a particular communication is designed and developed for the consumer base, it is essential to understand the information needs of the consumer, communication elements that ...

Shopper Behaviour Analysis for developing effective marketing strategies
Specilaized Research / August 8, 2017

What drives a shopper to make a purchase is the key to unravel the competitive dynamics of the category a product needs to be placed in. The factors that influence the way one shops, and makes a purchase are many. The decision can be based on advertisements, brand, price, pack size or a combination of all. To understand and analyze what can influence a shopper’s behavior the following questions can be asked: Who are the buyers for yo...

Communication Evaluation for effective strategy planning
Social Research / August 1, 2017

Are you able to draw home the point to the end consumer? Was your communication able to get you a place in the plethora of already existent products and services? This is where communication evaluation becomes extremely important. Simply put, Communication Evaluation helps in determining whether it was able to meet the set objectives or not. When you evaluate the communication plan and strategy to evaluate its effectiveness, first id...