Qualitative market research helps you have an inside look in your consumer’s perception and behavior towards your product/brand, helping improve your future decision making leading to better return on Investments (RoIs). Qualitative market research is the unstructured or semi-structured way of data collection and analysis of a consumer’s lifestyle behavior, and in-depth research of ‘why’ a consumer behaves in a certain way. It helps in future ...

Every organization wants to achieve a competitive edge and that can only be done through a key differentiating factor which a strategy consulting firm with their expertise can help determine and accomplish. So, what exactly does a strategy consulting firm do? The Strategy consultants help identify and analyze the core problems of an organization, the resources available and advice on the future goals and decision-making process. They often pro...

Custom Market Research Services provide customers with the exclusive information they need to stay ahead of race in today’s fast paced business atmosphere. For instance, instead of wanting the comprehensive market analysis, as a business you could just want to know how well your specific brands are doing in the marketplace. What is the thing absent in these products and what can be features added for improvement? For such a drive, the be...

Strategy consultants are experts that specialize in helping organizations to realize their most persistent questions. Strategic consultants typically work closely with the management and executive team to evaluate the current status of the business and its marketplace to develop strategies for growth, set workable goals and strategies for their attainment, and then streamline your systems to accommodate that growth and the changes that come al...

Advertising Tracking
Strategic Market Research / June 27, 2017

Advertising tracking is widely deployed by the advertising research agencies to check the effectiveness of any ad campaign. Sometimes ad tracking is conducted to evaluate the combined effect of media on the overall purchase of the product, the spending behaviour of the end consumer and the quality of execution of the advertising process. A lot of companies create their own methodologies for post-testing or to track the performance of...

Does ethnography really influence consumer behaviour?

Ethnography as a strategic marketing research tool was primarily used by social science evaluators but now marketing experts are also adapting it into their research methodology. It helps them understand their customers – both existing and potential. The idea is to get an insight on consumer behaviour by asking them right practical questions and get a comprehensive understanding of how ethnography makes consumers behave in a certain ...

Psychology That Drives Customers
Product development / June 20, 2017

It doesn’t matter whether the sale is happening online or offline or what channels are the marketing campaigners choosing, what strategy is being utilised. There will always be something common that will influence the psychology of a consumer. Human behaviour is usually driven by pleasure. People want to avoid being sad and look for means to be happy. An army man derives pleasure by fighting for the country because they associate the...

Offline Marketing and Its Importance in the Digital Era

Online and social media marketing have definitely taken the world by a storm. The marketing strategies seem to be overlapping in today’s digitised world and are flooded with online advertisements. The question arises – have traditional methods of promotions and marketing mix have taken a back seat? The media channels which are not connected to internet are termed as offline channels. With the advent of the internet, it appeared as if...