Qualitative market research helps you have an inside look in your consumer’s perception and behavior towards your product/brand, helping improve your future decision making leading to better return on Investments (RoIs). Qualitative market research is the unstructured or semi-structured way of data collection and analysis of a consumer’s lifestyle behavior, and in-depth research of ‘why’ a consumer behaves in a certain way. It helps in future ...

Every organization wants to achieve a competitive edge and that can only be done through a key differentiating factor which a strategy consulting firm with their expertise can help determine and accomplish. So, what exactly does a strategy consulting firm do? The Strategy consultants help identify and analyze the core problems of an organization, the resources available and advice on the future goals and decision-making process. They often pro...

Custom Market Research Services provide customers with the exclusive information they need to stay ahead of race in today’s fast paced business atmosphere. For instance, instead of wanting the comprehensive market analysis, as a business you could just want to know how well your specific brands are doing in the marketplace. What is the thing absent in these products and what can be features added for improvement? For such a drive, the be...

Strategy consultants are experts that specialize in helping organizations to realize their most persistent questions. Strategic consultants typically work closely with the management and executive team to evaluate the current status of the business and its marketplace to develop strategies for growth, set workable goals and strategies for their attainment, and then streamline your systems to accommodate that growth and the changes that come al...

Importance of Strategic Research – The Whys and Wherefores of Business Results
Strategic Market Research / June 12, 2017

Strategy and planning are crucial to stay ahead of competition and ensure positive results. Research should be able to contribute to the process of strategising. Market research, no matter how scientifically immaculate and precise, is only successful when it can lead to quantifiable business results. Business results, in turn, are dependent on the specific strategies that enterprises make to increase profits. Whether traditional or i...

Marketing Audits: Helping firms assess and shape their marketing strategies
Specilaized Research / June 8, 2017

Marketing Audit researches the way an organization plans and manages its marketing efforts. It’s an in-depth survey, enabling organisations to measure their past and current performances in a competitive environment. Marketing audit is an imperative to marketing strategy creation. A structured approach to the collection and analysis of information and data about a company’s past and current operations, its performances (both inside a...

Ethnographic Observation: a powerful tool for insightful consumer behaviour
Specilaized Research / June 5, 2017

Ethnographic Observation part of the specialised research, is a systematic market study aimed at providing useful insights about a consumer’s behaviour towards a product/service, helping companies provide the right solutions. Understanding a consumer’s perception towards their product/service is key to a company’s successful marketing strategy. Based on ‘consumer observation and a step beyond direct interviews, ’Ethnographic Observat...

Consumer Panels: helps in quicker market overview leading to higher sales
Consumer Research / June 1, 2017

Consumer Panel Research is a specialised market research methodology aimed at getting quicker consumer insight of specific group of participants in a sector to help gain an overall market perspective. Consumer Panels widely involves surveying group of consumers/shoppers (representative of the entire market in specific areas/sectors) with specialised knowledge to understand their opinions and behaviour towards a product/service/advert...