Get the Strategic Edge with Coral Research Services

At Coral Research Services we are experts at strategic research on various as-pects of an organisation, such as consumers, product and brand. One of the main ingredients forming of a strategic plan is data. We cannot plan for the fu-ture unless we know what is happening in the present. This is where strategic research comes in. It is the systematic collecting and analysing of data for the purpose of creating strategies. At Coral Research Services we provide research on the three key components of any or-ganisation — product, brand and the user. Each of these plays an equally important role and must be considered when planning for growth and development. Strategic Research can be for both short-term and long-term. In the short-term, we use it for creating immedi-ate campaigns, such as an ad campaign. In the long-term, we use it to provide for the long-term goals of an organisation. At Coral Research Services, some of the strategic research services we provide are: Category research — Usage & attitude: What are the factors that decide how and why consumers are using the product? — Triggers & barriers: What are the cultural, social or economical constraints that can ef-fect the usage or…

How Tactical Research can Improve Communication

To realise its communication goals, a business must pay attention on the smallest of tasks. Tactical research focuses on collecting the right data for each task. Big ideas may define a business and give it direction, but it is quick and efficient actions that make the difference. No business can run on just intentions and ambitions. Ultimately one has to get down and do the actual work. In essence this is the major difference between strategic and tactical research. While the former is concerned with the overall goals, the latter focuses on the immediate tactics that will eventually take us there. Since it focuses on actions that will have immediate consequences, tactical research is critical for any business’ success and must be undertaken frequently. Tactical research is frequently applied in developing business communications. Since communication has an immediate impact on a business’ internal efficiency and external image, such research is essential in gauging the effectiveness of communication channels and messages. Some of instances when tactical research is used in communication are: Concept development: Business communication is a broad spectrum that includes advertisements, website development, PR and every other means of communicating with the general public. Business tactics may involve tactics…

4 Ways Strategic Research Consulting can Improve Brand Image
Brand Building Strategy / July 15, 2016

Brand development can be a tricky business where one must work with moulding public perception. Strategic research consulting helps by creating the right database and predicting performance. In a competitive market brand image is vitally important. How your brand is perceived and positioned in the market indicates your own position and your consumer’s loyalty. It is a yardstick for your business’ success. This is why company’s invest millions to develop and evaluate their brand periodically. The best way to achieve this is through strategic research consulting. This kind of research is designed to develop a strategy for your brand. Brand Image and Equity: Every brand has a certain image in the consumer’s mind. Well-known brands become synonymous with the product. Here we study the brand recall, whether people immediately identify the brand and the product. How is your brand seen by the consumer? Does it invoke a positive reaction? Brand equity gauges the value of your product in more relatable terms. It tests other assets such as, consumer loyalty towards the brand. Brand Archetype: There are certain broad categories that divide the way we see brands. There are roughly 12 such categories: the caregiver, regular guy/girl, innocent, nurturer, creator, explorer,…

Market Research Analytics: How Research Differs From Analytics

Market research, no matter how scientifically immaculate and precise, is only successful when it can lead to quantifiable business results. Whether traditional or innovative, market research analysis must  address critical as well as tough research challenges from brand, communications and customer experience to product development, segmentation and user experience. Analytics uses the data collected from the science of market analysis to address real, everyday business challenges. So whether it is research and experimentation or analytics, the objectives are the same — to gather accurate data, analyze it for insights, and use those insights to make better decisions. Market Research may not be your best bet always. Market Analytics – the capture of all the relevant market data that has been integrated, analyzed, and interpreted specifically to evaluate all your options for growth – is what helps you take decisions on the future course of action.. Market Analytics not only recognizes the interdependence of the four Ps (Product, Promotion, Price, and Place), but also models that interdependence in a way that enables you to consider multiple options and their associated risk. Market research analytics is a wonderful tool when there is a lot of data. Analytics helps in the optimum use…