Does ethnography really influence consumer behaviour?

Ethnography as a strategic marketing research tool was primarily used by social science evaluators but now marketing experts are also adapting it into their research methodology. It helps them understand their customers – both existing and potential. The idea is to get an insight on consumer behaviour by asking them right practical questions and get a comprehensive understanding of how ethnography makes consumers behave in a certain fashion. The brain decides how to respond to information and decide what is relevant or not and use the selective information according to their own perception. Some people are more insightful, observational and receptive to information around them in comparison to others. Most of our perception base is automatic which comes from our surroundings and environment. This includes past experiences of own and others as well. Also there is a lot of information available around but a person forms their perception depending on their state of mind at that moment. More often than not, a consumer’s thinking gets impacted by their families, friends and social influences – both in a positive as well as a negative manner. At the same time, the pattern of decision making or consumption primarily comes from family and…

Customising Consumer Research – Why Bespoke is Always The Best
Consumer Research Services / February 20, 2017

The main aim of consumer research services is to understand the buying behaviour of consumers. Finding out what is the exact requirement is key to providing exact solutions. That’s why customising is important. Specialised services are the key to gaining an edge in the crowded markets of today. This holds true for consumer research services as well. Consumer Research Services provide clients with the unique information they need to stay ahead of competition in today’s fast paced business environment. Custom consumer research services provide business owners with an informational edge at granular as well as strategic level. There is no better way to test a business idea than to go directly to a company’s customers. Research solutions provided by any provider of consumer research services should ideally be tailor-made to meet clients’ business objectives by critically analyzing the information input. Specialisation of a consumer research service could involve elaborate scoping methodologies. These detailed and customised research methods are obviously tailor-made to optimise data mining and utilisation. The end result of this specialisation is that the research enable a business enterprise to provide solutions that are specific to the organization and not generic to the industry. While designing questionnaire, surveys etc., care should be…

An overview on Custom Market Research Services in India

Custom Market Research Services provide customers with the exclusive information they need to stay ahead of race in today’s fast paced business atmosphere. For instance, instead of wanting the comprehensive market analysis, as a business you could just want to know how well your specific brands are doing in the marketplace. What is the thing absent in these products and what can be features added for improvement? For such a drive, the best option is custom market research services. As the name suggests, custom Market Research Service customizes their role as per your requirements. Thus, initially many market research firms start as custom market research services in India and then move on to syndicated market research service. Custom research offers a personalized method for researching niche topics. For example, if a company wants to acquire information about snack bars, outside their traditional brand shares. They also want to look at product designs and enhancements to see if it is possible to upsurge sales for the brands and the overall category. This kind of information would call for a custom research project. Singapore and UK clients who are looking at entering Indian market take help from Custom Market Research before launching…

5 Step to Develop Effective Marketing Communication Strategy

An effective marketing communications strategy gives in a better, more constant brand experience. The end result of it is more sales. Here are 5 steps to develop effective Marketing Communication Strategy: Understand your Audience: All effective marketing efforts begin with a thorough understanding of your audience. Start by evaluating your current clients and why they selected your products or services. Put a Research Strategy in place to help fill in any gaps relating to demographics, purchase patterns and other perceptions. Reveal Your Unique Selling Proposition Your USP is the main advantage that, when transferred effectively, drives sales of your product or service. It emphases on a unique problem that you resolve better than anyone else. Your USP must be persuasive and strong enough to move people to act. Sharpen Your Brand Look & Feel From logos to visiting cards and marketing collateral, your brand must connect to the customer in a modern, relevant manner. It desires to support your operational USP and precisely represent your market position. Be honest, sincere and true to the heart of your business. Choose Your Marketing Mix With all of the current developments in online marketing, there are more conducts to communicate than ever before….