Knowing Your Customer – Consumer Research Services

At the core of delivering value is the one person who will define value for a product or service – its end user, the customer. Does the product or service meet the consumer’s need? What does the customer think about the company? What are the customer’s expectations when buying and using the products or services? What are the customer’s initial perceptions of the company’s products or services? Are there alternative products or services that can meet the customer’s needs? These questions can be answered by market research focussing exclusively on the customer. This type of research also helps decision making, reduces uncertainty and highlights consumer problems. Research solutions can also sometimes be tailor-made to meet business objectives by critically analyzing the information need. Consumer research offers powerful measures, analysis, and presentations to create actionable solutions for various kinds of new products and services. Consumer Research is a cost-effective solution and custom-proven method to enhance, adapt and innovate by overcoming the challenges and taking opportunities in tune with ever-changing needs of customers. The specific needs and requirements of customers can be gauged by the following types of research: Exploratory research In-depth exploration is done – right from ‘defining stage’ to ‘analysis…

Consumer is King – Consumer Research Company

Consumer research analysis is crucial for businesses and their owners to know the wants and needs of their target audience and the ultimate buyers of their goods and services – the consumers. Doing this enables companies to develop market strategies to not only promote the service but also to give the consumers what they want. Once these desires are known, companies can develop marketing strategies to meet the consumer’s wants and needs. All this is towards the eventual goal desired – greater sales and profits. So, what are the basics of customer research? Questioning Feasibility Even the best business ideas can fail if conditions aren’t right. No matter how good an idea for a product or service is, the world has to be ready for it and there must be a gap in the market – that a business should aim to fulfil. Consumer research gives you a chance to see whether real people are willing to pay for what you have to offer. Getting negative feedback at this stage can be disappointing, but it may save you cold, hard cash – and lots of it. After all, it may prevent you from making the potentially costly mistake of launching…

How Qualitative Consumer Research Helps The Retail Sector

Qualitative Consumer Research is used in multiple areas in a retail organisation, from planning sales tactics to designing the most efficient floor plan. The retail sector has changed dramatically in India. From the neighbourhood kirana store to big glitzy malls, shopping is definitely not what it used to be. But, few recognise the effort it goes in creating these spaces. Qualitative Research is one of the essential tools in the management of a retail space like a mall. Judging customer loyalty: Garnering a customer’s satisfaction is the most critical aim for the marketing team of any retail space. Many big departmental stores and malls run elaborate programs for just this purpose, such as awarding loyalty points. Qualitative research tells us about what the consumers want, their preferences and their motivations. Understanding their drive helps you plan more effective loyalty programs. Floor design: The outlay of a big retail store is one of the most critical factors in its success. A smooth and natural flow makes movement easy. But the other more important decision lies in the placement of products. How do you design the outlay? Which product are to be placed together? Which mix works the best? Qualitative consumer research…

Why You Need to Invest in Consumer Research Services Now

Every business, big or small, need consumer research services. It offers a much-needed insight into your buyer’s mind, helping you to develop better strategies. What is the most important commodity for any business or corporation? It is your consumer. No matter what your product or service, your business simply would not work without buyers. So, it is essential that you understand your core market, your targeted consumer. However, this is not always easy. Business owners are often too involved in the business to see the larger picture. Hence, there is a dire need for specialist knowledge. This is what consumer research services bring to the table. Avoid expensive mistakes: Consumer Research Services focus on why people behave the way they do. What makes them buy a product? What attracts or repels them to your product? By getting all the information, you can have a better idea of what will sell and what will not. Staying in touch: In today’s super-connected, tech-savvy world, consumer tastes and preferences change with lightening speed. Constant research is the only way to keep up with the changing trends and preferences. It gives you a better picture of the competition. It helps you keep track of…