Does ethnography really influence consumer behaviour?

Ethnography as a strategic marketing research tool was primarily used by social science evaluators but now marketing experts are also adapting it into their research methodology. It helps them understand their customers – both existing and potential. The idea is to get an insight on consumer behaviour by asking them right practical questions and get a comprehensive understanding of how ethnography makes consumers behave in a certain fashion. The brain decides how to respond to information and decide what is relevant or not and use the selective information according to their own perception. Some people are more insightful, observational and receptive to information around them in comparison to others. Most of our perception base is automatic which comes from our surroundings and environment. This includes past experiences of own and others as well. Also there is a lot of information available around but a person forms their perception depending on their state of mind at that moment. More often than not, a consumer’s thinking gets impacted by their families, friends and social influences – both in a positive as well as a negative manner. At the same time, the pattern of decision making or consumption primarily comes from family and…

Consumer Panels: helps in quicker market overview leading to higher sales
Consumer Research / June 1, 2017

Consumer Panel Research is a specialised market research methodology aimed at getting quicker consumer insight of specific group of participants in a sector to help gain an overall market perspective. Consumer Panels widely involves surveying group of consumers/shoppers (representative of the entire market in specific areas/sectors) with specialised knowledge to understand their opinions and behaviour towards a product/service/advertisement in a quicker and efficient way. They are broadly used across different industries like telecom, FMCG, personal care, petroleum and entertainment etc. Providing a complete picture of a company’s consumer/shopper, the methodology involves specialist consumer panels to test and answer specific research questions about consumers / shoppers on a regular and continuous basis helping companies establish and assess a pattern for improving their products / services and formulating future market strategies. Taken from different cross-sections of population and various demographics, Consumer panels are generally used for different projects or researches, making its data very reliable and accurate.  It also helps build loyalty, innovation in research and better relationship with customers, as they feel valued and important, leading to increased sales. Widely conducted by qualitative research firms, Consumer Panels research helps provide key shopper behaviour across different mediums like TV, online or retail…

Consumer Research Services: helping better understand your target customer
Consumer Research / April 27, 2017

Consumer Research Services help companies gain an insight into a buyer’s mind, understand their preferences and buying behavior for their product and services, in turn helping deliver an enhanced value. Staying ahead in today’s competitive scenario requires a deeper understanding of your customer and consumer research services provide a systematic collection and evaluation of data regarding customer’s needs and motivations towards a particular product or service, helping chart out better marketing strategies. With the ever expanding marketing and technology scenario, explosion of data and fast pace of digital marketing; these consumer services have become an integral part of a company’s short and long term strategy decisions. The consumer research services can help businesses understand their consumer’s perceptions, buying habits, expectations and shortcomings with their product or services, compared to competition, leading to better optimization. It also helps companies understand the effect of market variables on their products and is very helpful for providing an insight before the launch of a new product. Since the research is customized with focus exclusively on consumers, it is a much faster with cost-effective solutions and precise and objective results, making it much preferred choice for today’s businesses faced with ever-changing and growing demands of…

The Guiding Lights of Coral, A Strategy Consulting Firm

Strategy is much more than just a plan. Strategy consulting firms are much more important for the future of any enterprise that seeks to grow in their business.  It’s the time of year that we here at Coral are thinking one thing: surveys. We think this is what most strategy consulting firms would be busy with. To get the information from company insiders that informs our rankings and company profiles, we spend months surveying employees, reading the results, and condensing them to bring to a variety of leading companies, a profile of how life is, across markets. Does strategy determine resource allocation? Is every employee empowered to execute the strategy you think of? At Coral, we see strategy as much more than a plan. It is our core business. We work with companies in every industry to develop strategies that deliver results. We are happy to have helped several clients across a myriad of industries to develop and deliver winning strategies. As a strategy consulting firm, these are some points that guide our thought processes: See things that others miss. This is important to come up with creative solutions to create value in any business. We believe it is crucial…