Consumer Panels: helps in quicker market overview leading to higher sales
Consumer Research / June 1, 2017

Consumer Panel Research is a specialised market research methodology aimed at getting quicker consumer insight of specific group of participants in a sector to help gain an overall market perspective. Consumer Panels widely involves surveying group of consumers/shoppers (representative of the entire market in specific areas/sectors) with specialised knowledge to understand their opinions and behaviour towards a product/service/advertisement in a quicker and efficient way. They are broadly used across different industries like telecom, FMCG, personal care, petroleum and entertainment etc. Providing a complete picture of a company’s consumer/shopper, the methodology involves specialist consumer panels to test and answer specific research questions about consumers / shoppers on a regular and continuous basis helping companies establish and assess a pattern for improving their products / services and formulating future market strategies. Taken from different cross-sections of population and various demographics, Consumer panels are generally used for different projects or researches, making its data very reliable and accurate.  It also helps build loyalty, innovation in research and better relationship with customers, as they feel valued and important, leading to increased sales. Widely conducted by qualitative research firms, Consumer Panels research helps provide key shopper behaviour across different mediums like TV, online or retail…

Consumer Research Services: helping better understand your target customer
Consumer Research / April 27, 2017

Consumer Research Services help companies gain an insight into a buyer’s mind, understand their preferences and buying behavior for their product and services, in turn helping deliver an enhanced value. Staying ahead in today’s competitive scenario requires a deeper understanding of your customer and consumer research services provide a systematic collection and evaluation of data regarding customer’s needs and motivations towards a particular product or service, helping chart out better marketing strategies. With the ever expanding marketing and technology scenario, explosion of data and fast pace of digital marketing; these consumer services have become an integral part of a company’s short and long term strategy decisions. The consumer research services can help businesses understand their consumer’s perceptions, buying habits, expectations and shortcomings with their product or services, compared to competition, leading to better optimization. It also helps companies understand the effect of market variables on their products and is very helpful for providing an insight before the launch of a new product. Since the research is customized with focus exclusively on consumers, it is a much faster with cost-effective solutions and precise and objective results, making it much preferred choice for today’s businesses faced with ever-changing and growing demands of…

The Guiding Lights of Coral, A Strategy Consulting Firm

Strategy is much more than just a plan. Strategy consulting firms are much more important for the future of any enterprise that seeks to grow in their business.  It’s the time of year that we here at Coral are thinking one thing: surveys. We think this is what most strategy consulting firms would be busy with. To get the information from company insiders that informs our rankings and company profiles, we spend months surveying employees, reading the results, and condensing them to bring to a variety of leading companies, a profile of how life is, across markets. Does strategy determine resource allocation? Is every employee empowered to execute the strategy you think of? At Coral, we see strategy as much more than a plan. It is our core business. We work with companies in every industry to develop strategies that deliver results. We are happy to have helped several clients across a myriad of industries to develop and deliver winning strategies. As a strategy consulting firm, these are some points that guide our thought processes: See things that others miss. This is important to come up with creative solutions to create value in any business. We believe it is crucial…

5 Reasons why Consumer Research Company Matters
Consumer Research / January 20, 2017

A Consumer Research Company is indispensable to you and your brand’s enduring success. Market research will keep your business grow while businesses who fail to make research a high priority have a risk to sink. Market research should be jolted to the top of your significance list for the below three key reasons. Consumer research hubs your business on your consumers You must always remember that your customer is always your God and you need to keep the lines of communication exposed with you through research. Work hard at understanding and uninterruptedly meeting or exceeding consumer needs and requirements. Even if you buy your company’s products, you are not your customer, and therefore, converging on your consumers and their standpoint is critical. keeps you focused All Consumer Research Company today have a hard job multitasking. They are managing multiple projects, running industries, and other playing many roles. However, when used properly, Marketing Research should tell you what’s most significant to your consumers and help you to line up and maximize your time excellently. It can also enlighten both your short-term and long-term marketing playbook, serving you feel less frazzled and overwhelmed in the long run. It improves your decision-making competences…