Strategy Consulting Firms: providing a competitive edge to Indian organizations

Every organization wants to achieve a competitive edge and that can only be done through a key differentiating factor which a strategy consulting firm with their expertise can help determine and accomplish. So, what exactly does a strategy consulting firm do? The Strategy consultants help identify and analyze the core problems of an organization, the resources available and advice on the future goals and decision-making process. They often provide long term sustainable solutions after evaluating an organization’s capabilities and the available market opportunities. Many may ask why organizations need to hire an outside agency and why can’t they do it themselves considering the higher cost involved? Most of these strategy consultant firms have a deep understanding of the industry and an expertise on both small and large scale enterprises helping them address a wide variety of issues suitable for different industry sectors, governments, academic and non-government institutions or individuals etc. These issues can vary from strategy, finance, sales and marketing, technology, operations, mergers and acquisitions to performance improvements. The strategy consulting firms can provide dynamic, interactive and flexible workable solutions with a better analysis and perspective of risk involved and changes required. Henry Mintzberg, an internationally renowned academic and author…

Using Shopper Behavior Analysis to Find the Right Retailer Mix
Coral Research / December 13, 2016

A Comprehensive Shopper Behavior Analysis is designed to observe, understand and predict how shoppers respond to a retail mix. This is then used to create the optimum shopper experience. As malls and big retail stores become increasingly common on the urban Indian retail landscape, the attention has now shifted on maximizing shopper satisfaction, sales and eventual revenue. The trick is in finding the right retail mix. Since, most big stores now offer the major brands, it is important that we understand how this can be mixed for consumer convenience and satisfaction. Like other research services, Shopper Behavior Analysis has emerged  as one of the preferred tools favored by foreign companies from countries like the UK and Singapore. With their lack of knowledge about the local shopper, research is important for understanding their market and how to create their own space. Studying Attitudes: Attitudes are an important influence on shopper behavior. Attitudes are a mix of beliefs, prejudices, trends and personal experiences. Attitudes are fluid and often change over time. Before we decide on a retail mix, we must understand the prevailing attitudes in a market and how these can be changed to our own benefit. Do people equate stores that…

Get the Strategic Edge with Coral Research Services

At Coral Research Services we are experts at strategic research on various as-pects of an organisation, such as consumers, product and brand. One of the main ingredients forming of a strategic plan is data. We cannot plan for the fu-ture unless we know what is happening in the present. This is where strategic research comes in. It is the systematic collecting and analysing of data for the purpose of creating strategies. At Coral Research Services we provide research on the three key components of any or-ganisation — product, brand and the user. Each of these plays an equally important role and must be considered when planning for growth and development. Strategic Research can be for both short-term and long-term. In the short-term, we use it for creating immedi-ate campaigns, such as an ad campaign. In the long-term, we use it to provide for the long-term goals of an organisation. At Coral Research Services, some of the strategic research services we provide are: Category research — Usage & attitude: What are the factors that decide how and why consumers are using the product? — Triggers & barriers: What are the cultural, social or economical constraints that can ef-fect the usage or…

Market Research Analytics: How Research Differs From Analytics

Market research, no matter how scientifically immaculate and precise, is only successful when it can lead to quantifiable business results. Whether traditional or innovative, market research analysis must  address critical as well as tough research challenges from brand, communications and customer experience to product development, segmentation and user experience. Analytics uses the data collected from the science of market analysis to address real, everyday business challenges. So whether it is research and experimentation or analytics, the objectives are the same — to gather accurate data, analyze it for insights, and use those insights to make better decisions. Market Research may not be your best bet always. Market Analytics – the capture of all the relevant market data that has been integrated, analyzed, and interpreted specifically to evaluate all your options for growth – is what helps you take decisions on the future course of action.. Market Analytics not only recognizes the interdependence of the four Ps (Product, Promotion, Price, and Place), but also models that interdependence in a way that enables you to consider multiple options and their associated risk. Market research analytics is a wonderful tool when there is a lot of data. Analytics helps in the optimum use…