India Market Entry Strategy – Why India Works

India has become a very compelling investment destination, as a result of the size of the population and the current relatively low GDP per capita. All facts and figures are conducive to growth of investment in India, provided strategies are made bearing certain points in mind. Economic growth is driven by the increasing consumer spending power of the Indian population. The coming years India will become one of the largest consumer markets in the world; and hence a market entry strategy into India is worth considering. India is also an attractive destination for Foreign Direct Investment (FDI) due to its first-class outsource destinations, which offer cheap and skilled labour pools. Moreover, the Indian government focuses on implementing investor-friendly policies, which enhances the attractiveness of the Indian market. Numerous multinationals have already entered the Indian market successfully. Formulating an inclusive India market entry strategy can help you to become successful in the Indian market, whether you are looking to invest in production facilities or to target the consumer or b2b market. India has a large infrastructure that is continuously expanding. Furthermore, due to its central location companies can easily reach Middle-Eastern, African and South-Asian countries as well. According to National Sample…

An overview on Local and International Market Research
Local and International Market / December 20, 2016

The difference between Local and International Market Research is the significance of the minutest details and the differences in the minutest details that can impact your success. Diverse cultures retort differently to your product and service, marketing strategy and your business. This implies more than modest interest in your product. Some markets may in fact use your product in a different manner than you expect. You need to identify precisely how each of your markets respond to your product, your business, your marketing and other strategies. International Market research will influence everything you can ponder of and more. If you are not warmly familiar with the cultures you are aiming plan for amazements. Domestic Market Research perceives opinions in a specific area. As such, the Local and International Market Research pays close consideration to local and national markets and evaluates such information in context of geographic, salary and cultural considerations for the region. International Market Research consists of steering Market Research in another country or directing multi-country studies. It evaluates cultural differences and commercial factors that stimulus purchasing decisions and opinions. Indeed, the International markets are a turbulent sea of risks and opportunities for many corporations. Choosing to take a…

LOCAL & INTERNATIONAL MARKET RESEARCH – Changing Strategies for Changing Times

As businesses expand further and further in international markets, the role of timely and accurate marketing research to guide decision-making becomes critical. Research to support marketing decisions has evolved over the past four decades and must change even more to support firms in the 21st century. Businesses preparing to compete in the 21st century are increasingly confronted with the task of crafting strategies that anticipate and respond to the rapid pace of change in global markets. As a result, their information needs are changing and becoming ever more complex and diverse. Timely, relevant information is essential to provide an adequate basis for day-to-day decision-making as well to create a path for growth in an increasingly fast paced, turbulent and competitive environment.  In emerging markets, conditions are not only changing very rapidly, but are also substantially different from those in industrialized countries. Not only are consumer standards of living and purchasing power much lower, but attitudes towards foreign products are often extremely complex, sometimes ambivalent and difficult to predict. This coupled with the lack of a research or technological infrastructure to facilitate the collection and analysis of data pose a considerable challenge not only in designing research, but also in developing…

India Market Entry Strategy: Unlocking India

India, the fourth largest economy in the world according to purchasing power parity, presents lucrative and diverse opportunities for western companies with the right products, services, and commitment. Indian economy is growing at a faster pace in comparison to other nations and has shown resilience in times of global financial crisis. Today, the Indian market with about 1 billion population has become a hub of opportunities for the foreign investors, who can clearly see the chances of massive growth and expansion here. The major sectors like environment, infrastructure, energy, transportation, defense and healthcare with their rising demands beckon them to India market entry. Foreign companies that want to sell their products in the Indian market need to choose their right India market entry strategy. Their choice depends on their customers, products and how much time, energy and money they can invest for setting up sales in India. The real worth of the Indian Market can be examined on the basis of the following: Finding good partners who know local market well and are completely acquainted with procedural issues Smart planning Identifying the target market Promotion of products and services Contacting apt agents and distributors With these, the foreign investors also need to…