Strategy Consulting Firms: providing a competitive edge to Indian organizations

Every organization wants to achieve a competitive edge and that can only be done through a key differentiating factor which a strategy consulting firm with their expertise can help determine and accomplish. So, what exactly does a strategy consulting firm do? The Strategy consultants help identify and analyze the core problems of an organization, the resources available and advice on the future goals and decision-making process. They often provide long term sustainable solutions after evaluating an organization’s capabilities and the available market opportunities. Many may ask why organizations need to hire an outside agency and why can’t they do it themselves considering the higher cost involved? Most of these strategy consultant firms have a deep understanding of the industry and an expertise on both small and large scale enterprises helping them address a wide variety of issues suitable for different industry sectors, governments, academic and non-government institutions or individuals etc. These issues can vary from strategy, finance, sales and marketing, technology, operations, mergers and acquisitions to performance improvements. The strategy consulting firms can provide dynamic, interactive and flexible workable solutions with a better analysis and perspective of risk involved and changes required. Henry Mintzberg, an internationally renowned academic and author…

Specialised Market Research – A Tailor Made Approach

The main aim of market research services is to understand the environment. Finding out what is the exact requirement is key to providing exact solutions. This is why specialised market research is important. The first person to conduct ‘market research’ was apparently Alexander III of Macedon, better known to the world as Alexander the Great . After conquering a territory, his soldiers would conduct a basic form of ethnography to ease the amalgamation of newly-conquered people with Greek customs and culture. The respondent selection process employed at that time were obviously different from the specialised market research prevalent today In terms of qualitative research, integrating classic and breakthrough methodologies has led to the creation of multiple information streams that combine local expertise with a global strategic diagnosis to deliver unique insights. When correctly implemented, these new understandings can improve revenue, market share, profitability and long-term brand asset value. Specialised market research has a tailor-made client approach. It has a definite ability to deliver immediately applicable solutions. Technology has had a major role to play in this specialised market research.  Qualitative research is not just about focus groups anymore. Smartphones, tablets and/or webcam-enabled laptops have provided another powerful gateway for qualitative…

Finding the Right Market Research Company in India

Finding the right market research company in India can make all the difference between a successful venture and an utter failure. So choose wisely and avoid an expensive mistake. Doing business in India can be tricky. For business owners from UK and Singapore, India is not an easy country to navigate. There are different federal laws, tax structures, cultures and trends. Even as we rush towards a more prosperous economy, for many foreign businesses India can still be confusing and a little too different. Market research companies in India just make the entry smoother and considerably painless. We see ourselves as partners for our foreign clients, helping them to understand this complex market. Luckily, there is no dearth of choices when it comes to good research firms in India. On the flip side, that itself causes its own problem. How do you pick one? Finding a market research agency is a bit like finding the right fit of clothes. You want something that fits you just right, feels comfortable and makes you look good. That is, unfortunately, easier said than done. So, how do you sift through the many possibilities? We wish we could tell you to just pick one,…

Getting Local Expertise with Market Research Consulting
Market Research Consulting / August 13, 2016

For global companies the biggest challenge lies in localising their product and marketing campaign. The solution may just lie with hiring a local market research consulting firm. We live in the age of contradictions. Globalisation that drives localisation, the need for overall knowledge with the emphasis on expertise. Cost-cutting has forced businesses to be streamlined. Yet, the business environment gets more and more complex. So, the question is, where do we go? If you are a global enterprise, how do you tackle the need for local expertise? How do you balance your expenses when the running costs shoot up everyday? For many foreign companies, especially UK and Singapore firms looking at Indian markets, these are the very questions that can make the difference between success and failure. The answer lies in outsourcing, especially to market research consulting. It may sound like marketing drivel, but in this age of resource crunch it makes more than just sound financial benefit. Market research essentially centres around the individual. The average buyer is shaped by his/her needs, environment, upbringing, tastes and trends. So, you need someone who understands that local ethos. After all, how can a researchers even start framing a questionnaire if she…