The Guiding Lights of Coral, A Strategy Consulting Firm

Strategy is much more than just a plan. Strategy consulting firms are much more important for the future of any enterprise that seeks to grow in their business.  It’s the time of year that we here at Coral are thinking one thing: surveys. We think this is what most strategy consulting firms would be busy with. To get the information from company insiders that informs our rankings and company profiles, we spend months surveying employees, reading the results, and condensing them to bring to a variety of leading companies, a profile of how life is, across markets. Does strategy determine resource allocation? Is every employee empowered to execute the strategy you think of? At Coral, we see strategy as much more than a plan. It is our core business. We work with companies in every industry to develop strategies that deliver results. We are happy to have helped several clients across a myriad of industries to develop and deliver winning strategies. As a strategy consulting firm, these are some points that guide our thought processes: See things that others miss. This is important to come up with creative solutions to create value in any business. We believe it is crucial…

Specialised Market Research – A Tailor Made Approach

The main aim of market research services is to understand the environment. Finding out what is the exact requirement is key to providing exact solutions. This is why specialised market research is important. The first person to conduct ‘market research’ was apparently Alexander III of Macedon, better known to the world as Alexander the Great . After conquering a territory, his soldiers would conduct a basic form of ethnography to ease the amalgamation of newly-conquered people with Greek customs and culture. The respondent selection process employed at that time were obviously different from the specialised market research prevalent today In terms of qualitative research, integrating classic and breakthrough methodologies has led to the creation of multiple information streams that combine local expertise with a global strategic diagnosis to deliver unique insights. When correctly implemented, these new understandings can improve revenue, market share, profitability and long-term brand asset value. Specialised market research has a tailor-made client approach. It has a definite ability to deliver immediately applicable solutions. Technology has had a major role to play in this specialised market research.  Qualitative research is not just about focus groups anymore. Smartphones, tablets and/or webcam-enabled laptops have provided another powerful gateway for qualitative…

The Best Ways to Use Marketing Research
Marketing Research in India / February 5, 2017

The uses for marketing and market research is vast in businesses. Let us understand the best way to use marketing and market research through below 5 aspects: Augment Brand Strategy and Positioning Every marketer’s objective is to spot themselves exclusively in the market ahead of their competition. Marketing research can be used to recognize where your brand stands associated with the competition, what metrics you should be chasing over time, and what brand benefits matter most to your targeted market. Classify your target market Market research is an outstanding way to find the finest market or target demographic for a product or service. By concentrating your efforts on the right markets, you can see quicker outcomes, improved competence, and greater overall performance from your marketing operations. Elevate your Messaging and Communication Marketers often find talking at consumers rather than to determine how they may fit into their lives. Marketing research is a great way to test perceptions and key messages to estimate which ones the target customers can relate to. Innovate with impact Innovation is a key part of any brand’s evolution. However, conducting marketing research allows you to emphasis your innovation efforts on the highest growth prospects for you…

How Marketing Consumer Research Focus Groups are changing
Marketing Research in India / December 14, 2016

Focus groups are no longer what they were. The web and changing lifestyle has changed the way focus group are constituted for Marketing Consumer Research. A sterile room with a researcher taking down notes or respondents answering dry questionnaire is how a traditional focus group often worked. A good moderator could still get some insight or keep the group focused for long enough. Yet it was a method that was bound to change. The focus group is a very different entity now. From how it is sourced to the method used, focus groups have come a long way. The driving force has been the internet and the changing behavior of people themselves. Some methods also enable businesses to observe research first-hand. For instance, a company in Singapore or UK can actually watch a research session in real time. MROCs: These internet research groups can be contacted for a campaign when wanted. This is a focus group that is already committed to the research. So, there are less chances of respondents leaving in between. Since this is based on member interaction, you are likely to get true consumer insight. It also means a motivated, invested group. Usually used for long-term studies,…