How Tactical Research can Improve Communication

To realise its communication goals, a business must pay attention on the smallest of tasks. Tactical research focuses on collecting the right data for each task. Big ideas may define a business and give it direction, but it is quick and efficient actions that make the difference. No business can run on just intentions and ambitions. Ultimately one has to get down and do the actual work. In essence this is the major difference between strategic and tactical research. While the former is concerned with the overall goals, the latter focuses on the immediate tactics that will eventually take us there. Since it focuses on actions that will have immediate consequences, tactical research is critical for any business’ success and must be undertaken frequently. Tactical research is frequently applied in developing business communications. Since communication has an immediate impact on a business’ internal efficiency and external image, such research is essential in gauging the effectiveness of communication channels and messages. Some of instances when tactical research is used in communication are: Concept development: Business communication is a broad spectrum that includes advertisements, website development, PR and every other means of communicating with the general public. Business tactics may involve tactics…

Jugaad and The Indian Market Research Services Industry

What makes market research services in India so successful? It is the famous Indian jagaad. Born out of necessity, it is a testament of our innovative and never-die-attitude. India’s past social economy has given us some interesting characteristics. The scarcity of resources forced us to improvise and from this comes the famous Indian jugaad. It has given rise to inventions that use whatever available to create something that is functional, local and cheap. Despite the opening up of its markets, for foreign companies from UK and Singapore, India can still be a difficult country to navigate when doing business. One could say that it is because they lack our instinctive trick of jugaad. The Indian jagaad has become one of our defining characteristics and one that gives a decided edge to market research services in India. Facing any obstacle: Bad roads, fluctuating electricity, unreliable transportation system — we have learnt to expect them and provide for a back-up plan. A good planner will sometimes have second and even third back-up plan! Tenacity: The reason for jugaad is our sheer stubbornness — the refusal to give up no matter what. It is the concept of using what you have and making…

Marketing Communications Research Trends to Look For

The internet and globalisation has completely changed marketing communication research. The trends to look out for include the social media, localisation and integration. Marketing research has dramatically changed in the last decade. The biggest change came with the advent of the internet. It is through the internet that other trends are still developing. Today the web’s effect has spread to almost every form of communication we have. Luckily, this is god news for marketing research, since most web communication is quantifiable and easier to access. Some of the trends communication trends in marketing research are: Power of the video: The video is more powerful than ever and consequently, the focus of marketing communication research has also shifted in using and optimising the visual impact. Today videos have moved from the telly to multiple fronts — from the laptop to the mobile. The social media has only made it more powerful. A viral video can gather you more views in a few minutes than an entire text-based website. Research is using it to track viewers, get reactions and even conduct interviews. Be local: Localisation is a theme that has dominated the marketing world this year. As businesses get more global, their…

Difference between Marketing and Market Research

Marketing and market research are often used interchangeably, but are actually focused on different areas. Together they give us a complete picture of the market and the company’s own performance. Although marketing and market research are used interchangeably, they are not actually the same. While there are some overlaps between the two, there are also distinct differences. Most competent agencies will offer expertise in both. In fact, in today’s competitive world a business needs to carry out comprehensive research in both fields. The main difference between marketing and market research is that while the former deals with marketing processes, the latter studies market movements. Let us explore both in detail: Market research Market research is the study of markets or consumers. It provides us with comprehensive information about the market, its size, trends and the competition. The different areas that are studied under market research are: – Market trends: There are many factors that influence the trends in any given market — politics, social, economy and even technology. All these factors often work in tandem to being in different trends. Today these trends are changing rapidly. – Competition: As our markets become more global and open, the competition is bound…