The Guiding Lights of Coral, A Strategy Consulting Firm

Strategy is much more than just a plan. Strategy consulting firms are much more important for the future of any enterprise that seeks to grow in their business.  It’s the time of year that we here at Coral are thinking one thing: surveys. We think this is what most strategy consulting firms would be busy with. To get the information from company insiders that informs our rankings and company profiles, we spend months surveying employees, reading the results, and condensing them to bring to a variety of leading companies, a profile of how life is, across markets. Does strategy determine resource allocation? Is every employee empowered to execute the strategy you think of? At Coral, we see strategy as much more than a plan. It is our core business. We work with companies in every industry to develop strategies that deliver results. We are happy to have helped several clients across a myriad of industries to develop and deliver winning strategies. As a strategy consulting firm, these are some points that guide our thought processes: See things that others miss. This is important to come up with creative solutions to create value in any business. We believe it is crucial…

Market Research Qualitative – Making It Truly Qualitative

Adopting a consultative approach to qualitative market research is integral to introduce new thoughts and fresh ideas, enabling result-oriented research. Consultation techniques can help make market research qualitative.  Qualitative research focuses on an unstructured and flexible approach to understanding markets that explores people’s views, behaviours, perceptions and motives in a deeper way. The strengths of qualitative research lie in its ability to get below the surface, seeking to understand the underlying causes, the rationale behind issues and their relative importance. Increasingly, qualitative market research is undergoing transformative changes as service providers and businesses seek to get into the minds of the consumers. Online qualitative market research is fast replacing the traditional qualitative methods. As a supplement to qualitative market research, a dedicated consultation area can be used in the form of an e-consultation technique – not just for collating data, but also for scouting and sourcing opinions. Consultation documents are often used to gain feedback on proposals or draft strategies. These often form part of a wider consultation strategy including specific meetings, workshops, discussion groups and so on. Consideration should be given to the target audience when designing the document. All consultations can be added to the search database, so…

Qualitative Market Research Services: Getting Deep Into Research

Qualitative market research is not just about collecting data, it is also about understanding the data. This happens when an agency or organisation goes deeper into analyzing the origins of people’s opinions. Opinions do change basis the motivations and circumstances under which a respondent answers questions on market research. Qualitative marketing research, therefore, is about getting people to elaborate on their responses.The responses, because of the fact that the research being conducted using qualitative techniques, is in-depth. It is crucial to incorporate this detailed feedback to test reactions and modify the approach so that a product or service being offered by an enterprise is well-received by a target audience. A good Qualitative Marketing Research Agency then, acts on not just economic triggers, but also psychosomatic and psychological responses and devises their research methodology accordingly.   Qualitative marketing research is helpful in new product idea generation and development, investigating current or potential product / service / brand positioning and marketing strategy, strengths and weaknesses of products / brands, understanding dynamics of purchase decision, studying reactions to advertising and public relations campaigns, other marketing communications, graphic identity / branding, package design, etc. and exploring market segments, such as demographic and customer groups. Also,…

Role and Responsibilities of Qualitative Market Researcher

Qualitative research is about discovering not just what people think but why they think it. It’s about getting people to talk about their thoughts so you can comprehend their inspirations and feelings. It can help by providing valuable insights into your products, market and customers. The Qualitative Market Researcher is primarily responsible for interpreting data, formulating reports and making endorsements based upon the research results. To complete this task, the Market Research Analyst works with the client to understand, define and document the all-encompassing business object. The Qualitative Market Research applies qualitative techniques to interpret the data and yield substantiated recommendations. The Responsibilities of a Qualitative Market Researcher includes: •   Communicating with clients to comprehend and document the business objectives •   Articulating analysis plans and obtaining client sign-off •   Designing or assisting in the expansion of questionnaires and moderator guides to make sure the required data is captured •   Conducting in-depth data investigates using old and advanced methods •   Authoring reports comprising actionable recommendations •   Making presentations—answering questions and imparting confidence Qualitative Research, includes collecting ideas, consumer behavior, opinions, likes and dislikes, insights and attitudes on subjects which are the emphasis of market research…