Communication Evaluation for effective strategy planning
Social Research / August 1, 2017

Are you able to draw home the point to the end consumer? Was your communication able to get you a place in the plethora of already existent products and services? This is where communication evaluation becomes extremely important. Simply put, Communication Evaluation helps in determining whether it was able to meet the set objectives or not. When you evaluate the communication plan and strategy to evaluate its effectiveness, first identify what needs to be evaluated in the entire communication strategy. You can either look at it in totality or select the components that are crucial to its success. You can also choose a tactic that might have been introduced for the first time and evaluate it. Communication evaluation can be both internal and external or just one of them, based on exactly what is the main aim for it. The most important aspect of communication evaluation is to understand when to evaluate your communication and what to evaluate about your communication. You can keep in mind the following to assess the merits of a communication strategy: Was the communication minimalist? It means, was it short and to the point to achieve its goals? Was it easy to monitor and share?…

Social Research – An Important Step To Gain Success
Social Research / May 8, 2017

Advertisement is one of the most important elements that are required to make a product successful in the market and to create a good reputation of the brand among the audience. Today social marketing is one of the most talked terms in advertisement as it is capable of attracting consumers faster and is able to spread information quite faster than any other medium. But of course for doing so, it is imperative that proper research is carried out so that the money invested in the advertisement campaign is not wasted. A great way today is to go for a social research method. Communication Evaluation The first step or one of the methods of analysing in social research is that of communication evaluation. Just like the product, it is also equally important to test the advertisement and analyse the various attributes of it. Hence, it is important to go for the pre testing of the advertisements and of the message that has to be communicated to the audience. Just launching the product is not the final thing that takes place. There can be a number of things that may come up after the launch of the product or the release of…

Social Research: helping understand social patterns for better predictions
Market Research , Social Research / April 22, 2017

Social research is a scientific study of a human’s social life and behavior; helping discover new facts and insights and developing new tools and theories to solve various social misconceptions.  Social Research is one of the most important processes for understanding and analysing a humans social life and environment, helping find explanations to various social phenomena, clarify misconceptions and developing new scientific tools and theories; ultimately leading to better social predictability. While the research is based upon logic and empirical evidence, the main objectives involve gathering new data and verifying old ones, creating new theories, discovering the general patterns and relationships which help enhance and verify the knowledge about human behaviour and social life. The social researches also help in discovering new facts, create or validate theories, study causes of social problems and its impact on society leading to a systematic generation of knowledge base for future planning. The social scientists employ various methods ranging from in-depth analysis, observations, open-ended interviews or census surveys for finding the social patters in a social group, depending on what they intend to investigate. However, the social research methodologies are divided into two parts – Qualitative and Quantitative Research. Qualitative social research emphasized on…