Strategic Research
Strategic Market Research / April 15, 2017

What’s worked for one business may not be applicable to another, so that’s it is important to discuss business objectives and strategically research core areas of performance. As the name implies, strategic research has to do with ‘strategy’ – the long-term goals, challenges, priorities and plans of any enterprise. Strategic research is important because it helps organisations make decisions that impact the future performance of any organisation. Strategic research is the systematic procedures for gathering, analyzing new information by applying collected data to specific scenarios. While the definition of strategic research specifies a limited number of fields and disciplines, the idea in strategic research is to create a document that balances specificity with several high-level ideas. Strategic research enables organisations and enterprises to also balance priorities with flexibility. These are just a few of the benefits of strategic research: • Prioritise time & budget • Identify new opportunities • Synchronise marketing activity with key seasonal trends or events By setting the course with high-level strategic priorities and by providing a way to see the priorities turned into actions, organisations and businesses will be able to achieve excellence, mobilization and impact required by their mission and objectives. The strategic research plan…

Strategic Research: providing an insight into company’s strengths and weaknesses
Strategic Market Research / April 11, 2017

Strategic Research is an in-depth research helping companies differentiate from its competitors; assessing their own strengths and weaknesses and making the right organizational change for better market visibility and performance. Where does my brand stand vis-à-vis competition? What is its recall value and market share and where is it more popular? Strategic market research helps in answering these basic questions of ‘where the business is’ and ‘where it needs to be’. The market research helps companies understand what drives the market (people’s behavior, attitudes and environment)  and provides an insight into a company’s competitive advantage- as to where, how and when should the business compete. Strategic Research helps estimate a company’s brand value and customer loyalty towards it. One of the important aspects of Strategic Research is the Usage and attitude (U & A) study, which helps in identifying the factors related to usage of a product/service (its frequency) and attitude of customers towards the brand. U& A can have both quantitative and qualitative perspective and help find the best future scenario for planning a market strategy as per company’s objectives. Considering that brand image is very essential in today’s times, the strategic research helps develop and design a strategy…

The Guiding Lights of Coral, A Strategy Consulting Firm

Strategy is much more than just a plan. Strategy consulting firms are much more important for the future of any enterprise that seeks to grow in their business.  It’s the time of year that we here at Coral are thinking one thing: surveys. We think this is what most strategy consulting firms would be busy with. To get the information from company insiders that informs our rankings and company profiles, we spend months surveying employees, reading the results, and condensing them to bring to a variety of leading companies, a profile of how life is, across markets. Does strategy determine resource allocation? Is every employee empowered to execute the strategy you think of? At Coral, we see strategy as much more than a plan. It is our core business. We work with companies in every industry to develop strategies that deliver results. We are happy to have helped several clients across a myriad of industries to develop and deliver winning strategies. As a strategy consulting firm, these are some points that guide our thought processes: See things that others miss. This is important to come up with creative solutions to create value in any business. We believe it is crucial…

Role of Strategy Consultants in India
Strategic Market Research / January 15, 2017

A strategy consultant provides information, examines and thought guidance to support high-level decision making about the complete direction of an organization. The Strategy Consultant India has to make the effort to meet the potential client to get a better idea of the issue and then respond with a better proposal and a more accurate estimate of the timeline.  The role of a strategy consultant can be divided as the below two points: Strategy Consultants work with an executive team to shape up the future of an organization. This breaks down into many smaller fragments that include, properly identifying the issues a company is facing, converging on the right questions, gathering data upon which to base judgements; and coming to evidence-based assumptions about what to do next. Find a technique for the client company to win in its marketplace. Good strategy consultants will help their customer discover a way to describe the playing field (market) and outstrip competitors (win) while meaningfully improving the lives of its customers. A Strategy Consultant also helps business owners, stakeholders with specific strategic problems/questions. This involves understanding the context, creating a strategy which is a mixture of specific strategic choices the problem is often broken down…