What are the Key Benefits to Hiring a Small Business Strategic Consultant?

Strategy consultants are experts that specialize in helping organizations to realize their most persistent questions. Strategic consultants typically work closely with the management and executive team to evaluate the current status of the business and its marketplace to develop strategies for growth, set workable goals and strategies for their attainment, and then streamline your systems to accommodate that growth and the changes that come along with it. Here are the benefits that an expert strategic consultant can provide in your business: A Clear and Unbiased Perspective – The investment in a Strategy Consultant Firm is an important decision for your growing business. Originality, creativity and an “out-of-the-box” point of view may be just what is needed to create the right solutions. Contributing fresh, new ideas – A solid Strategic Consultant should have the aptitude to bring a new perception and engender new ideas that you haven’t already been bearing in mind for your business. Their specialty and proficiency should contribute go-ahead new approaches to what you’ve already laid out on the drawing board. Diplomatic, But Provocative Approach – While you certainly don’t want to create struggle in your organization, the ability to ask the challenging question and provide a support…

Get the Strategic Edge with Coral Research Services

At Coral Research Services we are experts at strategic research on various as-pects of an organisation, such as consumers, product and brand. One of the main ingredients forming of a strategic plan is data. We cannot plan for the fu-ture unless we know what is happening in the present. This is where strategic research comes in. It is the systematic collecting and analysing of data for the purpose of creating strategies. At Coral Research Services we provide research on the three key components of any or-ganisation — product, brand and the user. Each of these plays an equally important role and must be considered when planning for growth and development. Strategic Research can be for both short-term and long-term. In the short-term, we use it for creating immedi-ate campaigns, such as an ad campaign. In the long-term, we use it to provide for the long-term goals of an organisation. At Coral Research Services, some of the strategic research services we provide are: Category research — Usage & attitude: What are the factors that decide how and why consumers are using the product? — Triggers & barriers: What are the cultural, social or economical constraints that can ef-fect the usage or…

Studying Usage and Attitudes in Strategic Research
Strategic Market Research / August 30, 2016

As part of strategic research, Usage and attitude studies give us a valuable understanding of brand image and consumer behaviour. Usage and attitude studies or U&A studies are considered to be one of the most important components of strategic research. It gives us essential information about the usage of services or products and customer attitude towards a brand. It can be both quantitative and qualitative. In strategic research U&A studies broadly cover three issues related to the brand: Awareness: How many people can instantly recognise the brand when they see it? How many think of the brand without external hints? Attitudes: How do people view the brand? How do they see it via-a-vis the competition? Usage: Here research tracks the brand usage. Where do people find information on the brand? Where do they buy it? What is its market share? U&A study on brands is not a very frequently undertaken research. This is because people’s attitude and behaviour towards a brand changes over time. A quantitative study gives us the all important figures, a way to measure these changes and usages. A qualitative study, on the other hand, gives us a more detailed insight into the consumer mind and behaviour….