Qualitative market research helps you have an inside look in your consumer’s perception and behavior towards your product/brand, helping improve your future decision making leading to better return on Investments (RoIs). Qualitative market research is the unstructured or semi-structured way of data collection and analysis of a consumer’s lifestyle behavior, and in-depth research of ‘why’ a consumer behaves in a certain way. It helps in future ...

Every organization wants to achieve a competitive edge and that can only be done through a key differentiating factor which a strategy consulting firm with their expertise can help determine and accomplish. So, what exactly does a strategy consulting firm do? The Strategy consultants help identify and analyze the core problems of an organization, the resources available and advice on the future goals and decision-making process. They often pro...

Custom Market Research Services provide customers with the exclusive information they need to stay ahead of race in today’s fast paced business atmosphere. For instance, instead of wanting the comprehensive market analysis, as a business you could just want to know how well your specific brands are doing in the marketplace. What is the thing absent in these products and what can be features added for improvement? For such a drive, the be...

Strategy consultants are experts that specialize in helping organizations to realize their most persistent questions. Strategic consultants typically work closely with the management and executive team to evaluate the current status of the business and its marketplace to develop strategies for growth, set workable goals and strategies for their attainment, and then streamline your systems to accommodate that growth and the changes that come al...

Usability Testing: A Real-Time User Experience (UX) For Better Product Design
Specilaized Research / May 26, 2017

Every business wants a successful product or service. Usability Testing helps companies evaluate their products against the intended goal of ease of usability from an end-user’s perspective in a realistic scenario. Usability Testing is a technique used by companies to test their product’s ease of use against their planned objective from a real consumer’s viewpoint. The users are given some tasks to complete while being observed, quan...

Shopper Behavioral Analysis: an insight into the consumer’s buying behavior
Strategic Market Research / May 22, 2017

A ‘shopper behavioral analysis’ helps analyze a shopper’s experience right from product impression; in-store/website experience to the final purchase, helping companies better strategize/ customize their offerings against changing consumer behavior. There are lots of factors which influence our buying behavior. Today’s shopper is overwhelmed with numerous competitive retail or online options, making ‘shopper behavioral analysis’, a k...

Insight Mining: Helping Companies Innovate Their Brands And Communication
Specilaized Research / May 19, 2017

Insight mining, part of specialized research helps companies discover their consumer’s underlying motivations and behavior that drive their actions, leading to innovative marketing and brand development for better consumer solutions. ‘Insight’ means a capacity to gain an accurate deep understanding of someone or something. Insight mining helps understand the unknown consumer’s belief’s, desires and behavior towards a product or servi...

Communication Development And Evaluation – Reaching Out The Right Audience At The Right Time
Tactical Research / May 15, 2017

It takes a lot to launch a product in the market. Checking for the quality of the product, ensuring about its usability and many others are essential. But one more thing that is essential is the launch of the product through proper means. Any product is first introduced in the open market through means of advertisement. But there can be a number of brands coming up with the same type of products. So, it is important to create a comme...