Qualitative market research helps you have an inside look in your consumer’s perception and behavior towards your product/brand, helping improve your future decision making leading to better return on Investments (RoIs). Qualitative market research is the unstructured or semi-structured way of data collection and analysis of a consumer’s lifestyle behavior, and in-depth research of ‘why’ a consumer behaves in a certain way. It helps in future ...

Every organization wants to achieve a competitive edge and that can only be done through a key differentiating factor which a strategy consulting firm with their expertise can help determine and accomplish. So, what exactly does a strategy consulting firm do? The Strategy consultants help identify and analyze the core problems of an organization, the resources available and advice on the future goals and decision-making process. They often pro...

Custom Market Research Services provide customers with the exclusive information they need to stay ahead of race in today’s fast paced business atmosphere. For instance, instead of wanting the comprehensive market analysis, as a business you could just want to know how well your specific brands are doing in the marketplace. What is the thing absent in these products and what can be features added for improvement? For such a drive, the be...

Strategy consultants are experts that specialize in helping organizations to realize their most persistent questions. Strategic consultants typically work closely with the management and executive team to evaluate the current status of the business and its marketplace to develop strategies for growth, set workable goals and strategies for their attainment, and then streamline your systems to accommodate that growth and the changes that come al...

Why You Need to Invest in Consumer Research Services Now

Every business, big or small, need consumer research services. It offers a much-needed insight into your buyer’s mind, helping you to develop better strategies. What is the most important commodity for any business or corporation? It is your consumer. No matter what your product or service, your business simply would not work without buyers. So, it is essential that you understand your core market, your targeted consumer. However, th...

Why Market Research Consulting is Vital in Product Development

Timely, well-planned and executed market research consulting can be critical in product development. It aims to demystify the market mindset and the required changes for optimal growth. Product Development usually encompasses two aspects –– launching a new product or bringing improvements to an existing one. It can be seen as the natural cycle of any product –– from its launch to its old age. In the context of today’s ever changing m...

Brand Building Needs A Brand Image Study By A Good Qualitative Market Research Agency

Brand image studies are commissioned by corporations as part of qualitative market research to understand what their image is, in the minds of customers, and how to reposition themselves. This is critical for brand building. One of the ways in which we, at Coral Research Services, conduct qualitative market research for advertising agencies and brands, is to conduct a Brand Image Study. Every brand has some kind of impression in the ...

Market Research – How ethnography and Consumer profiling study help provide Qualitative Market Research Results

Since qualitative research seems so subjective, laymen find it hard to explain what we do. Ethnographic studies, consumer profiling studies provide insights about customer behaviour and attitudes. As we go deeper into qualitative market research techniques, you will find yourself fascinated by the different methods that are used to find out more about consumer insight and customer behaviour. All these insights are used by business an...