Advertisement is one of the most important elements that are required to make a product successful in the market and to create a good reputation of the brand among the audience. Today social marketing is one of the most talked terms in advertisement as it is capable of attracting consumers faster and is able to spread information quite faster than any other medium.
But of course for doing so, it is imperative that proper research is carried out so that the money invested in the advertisement campaign is not wasted. A great way today is to go for a social research method.
The first step or one of the methods of analysing in social research is that of communication evaluation. Just like the product, it is also equally important to test the advertisement and analyse the various attributes of it. Hence, it is important to go for the pre testing of the advertisements and of the message that has to be communicated to the audience.
Just launching the product is not the final thing that takes place. There can be a number of things that may come up after the launch of the product or the release of the advertisement. If such thing is noticed, it has to be corrected.
Every product cannot be for everyone. Hence, it is important to diagnose and understand about which product is for which category of audience. To attempt to ensure that the product will be useful for that category, there are a number of methods that are used such as:
- Checking out the attitude of the consumers towards the usage of the product.
- Checking out the barriers and the triggers that can cause trouble in the usability of the product.
- It is also important to run surveys to check the segmentation and profiling of the consumers using the particular product.
Today without proper advertisement, no product can get success smoothly. But the competition is so much tougher that just an advertisement cannot help. Even the advertisement has to be a clutter-breaking one so that audience can get attracted. In such a scenario, becomes important to go for social research – hopefully that could help brand owners in taking the right decisions.