Consumer Research Services – Delving into Consumer Psyche
Product development / July 27, 2015

As a researcher at Coral Research Services, my work involves understanding consumer psyche, need states and deriving insights based on their behavior and responses to stimuli. Thankfully, I receive a lot of exposure to the various research methodologies and training to help understand how to decode what I hear and see during the consumer interactions. Here’s a bit about my tryst with consumer research: The first time my curiosity about consumer insight and consumer research was piqued, when I worked on a dissertation as part of my undergraduate course in marketing. The topic of my study was ‘Understanding the impact of advertising on women psyche’. As a student, I randomly interviewed women in malls and came back concluding that the impact was insignificant. Of course, this was a rather unstandardized way of researching, but then this small project increased my curiosity. Indeed, what do consumers think about all this communication directed to them? I soon realized that products are manufactured for consumers and the communication around it should also be according to consumers’ needs / pain points. Or, otherwise, a need had to be ‘created’ for them. Here are some of my own observations while working at Coral Research :…

A Transformational Marketing Strategy can change your Brand’s Growth Trajectory
Product development / July 17, 2015

A marketing strategy research, analytics, and research company can help you move your brand from where it currently stands to where you want it to be.  From market research in emerging economies or periodic tracking of competition to an enterprise-wide ‘Research Helpdesk’ solution or template driven analytical reports for senior management – Marketing Research Consultancies are engaged for a range of customized research needs, some that are simple or routine tasks and many that are complex in nature such as market analysis, feasibility reports or business plans. Organisations deploy Marketing Research Consultancy for senior level research to: Shape strategy and drive profitability by deploying full array of Research Tools. To understand and help build brands and thereby guide brand positioning In-depth understanding of consumers and the markets within which you operate To help explore and establish the potential for competitive advantage To help ensure their fitment for purpose in changing and competitive markets. To monitor their progress and thus, help to achieve their business objectives To establish best practices for research/insights and get maximum leverage from limited resources Points to be remembered while choosing a Marketing Research Consultancy: Relevancy of team of analysts and their domain experience Project Manager with…