Strategy Consulting Firms: providing a competitive edge to Indian organizations

Every organization wants to achieve a competitive edge and that can only be done through a key differentiating factor which a strategy consulting firm with their expertise can help determine and accomplish. So, what exactly does a strategy consulting firm do? The Strategy consultants help identify and analyze the core problems of an organization, the resources available and advice on the future goals and decision-making process. They often provide long term sustainable solutions after evaluating an organization’s capabilities and the available market opportunities. Many may ask why organizations need to hire an outside agency and why can’t they do it themselves considering the higher cost involved? Most of these strategy consultant firms have a deep understanding of the industry and an expertise on both small and large scale enterprises helping them address a wide variety of issues suitable for different industry sectors, governments, academic and non-government institutions or individuals etc. These issues can vary from strategy, finance, sales and marketing, technology, operations, mergers and acquisitions to performance improvements. The strategy consulting firms can provide dynamic, interactive and flexible workable solutions with a better analysis and perspective of risk involved and changes required. Henry Mintzberg, an internationally renowned academic and author…

Tips for Singapore Clients Looking Indian Qualitative Research Firm

Singapore is not just one of India’s top investor in the ASEAN region, it happens to be its second biggest investor. It contributed 16% of the total FDI received in April to December 2015. This trade is not limited to just investments. Many Singapore firms are also looking to open shop in the very profitable Indian market. But one cannot enter the Indian market blindly. Although both the countries are Asian, the Indian market is completely different from Singapore. A Qualitative Research Company is often the only way to understand the peculiarities of the Indian market and its consumers. So, here are some tips for Singapore clients looking for qualitative research company in India: 1.) Don’t go with the size. Qualitative agencies in India come in all shapes and sizes — new and old, small and big. You may be tempted to go for the big one with an established name, but that would be rather shortsighted. A small, new firm will be hungry for success and more likely to use cutting-edge techniques. 2.) Instead, find an agency with the relevant experience. An experienced agency will have the contacts and know-how of the market. 3.) Insist on meeting your team….

Why Empathy is Replacing Insight in Qualitative Research Agencies

For some time now marketing research has been moving more and more towards the consumer ‘experience’. The human motivation has always been a qualitative research-eras ball game, but now we not only want to hear what our users think, we also want to walk in their shoes. Till last year this would come under the spectrum of consumer insight. But now we have made it a bit more specific and difficult at the same time. Insight has now become em pa-thy and it is billed to the hottest emerging trends in qualitative research today. It seems to be gaining ground in India as well with many Indian Qualitative Research Agencies now focusing on empathizing with their respondents rather than merely looking for an insight. The Difference The two may seem interchangeable for some, but in reality there is one stark difference between insight and empathy. In case of insight, a researcher uses data, interviews and other research tools to understand the user mindset. When we stress on empathy this role of the researcher becomes different. The researcher does not just observe and record, she must also put herself in the shoes of the respond-nest. The researcher has to not only…

How Market Research Agencies in India Help in Product Launch
Market Research / September 28, 2016

The most critical point for the success of any marketing campaign lies at the very beginning — during a product launch. In the competitive world that we live in, it is the initial bang that generates interest. Even if you manage an initial buzz, it can still fall flat in a short span. This can be all the more confusing for overseas companies from countries like the UK and Singapore. This is where Market Research Agencies in India come in. There are some crucial areas where research can be critical for the success of a product launch: Knowing Your Market: Even when you think you understand your market, research can still throw up new facts, ones that often make a critical difference. Market Research here stresses on what motivates your local consumer, their lifestyles, desires and aspirations. The other important element is the competition. This helps in product positioning, price determination and overall strategy. Knowing your Unique Value Proposition: For any product to stand out there must be a unique value proposition or as it is better known, USP. Most companies see this as a pertty obvious commodity. But often what they see as the best feature is not actually the…