How Tactical Research can Improve Communication

To realise its communication goals, a business must pay attention on the smallest of tasks. Tactical research focuses on collecting the right data for each task. Big ideas may define a business and give it direction, but it is quick and efficient actions that make the difference. No business can run on just intentions and ambitions. Ultimately one has to get down and do the actual work. In essence this is the major difference between strategic and tactical research. While the former is concerned with the overall goals, the latter focuses on the immediate tactics that will eventually take us there. Since it focuses on actions that will have immediate consequences, tactical research is critical for any business’ success and must be undertaken frequently. Tactical research is frequently applied in developing business communications. Since communication has an immediate impact on a business’ internal efficiency and external image, such research is essential in gauging the effectiveness of communication channels and messages. Some of instances when tactical research is used in communication are: Concept development: Business communication is a broad spectrum that includes advertisements, website development, PR and every other means of communicating with the general public. Business tactics may involve tactics…

Studying Usage and Attitudes in Strategic Research
Strategic Market Research / August 30, 2016

As part of strategic research, Usage and attitude studies give us a valuable understanding of brand image and consumer behaviour. Usage and attitude studies or U&A studies are considered to be one of the most important components of strategic research. It gives us essential information about the usage of services or products and customer attitude towards a brand. It can be both quantitative and qualitative. In strategic research U&A studies broadly cover three issues related to the brand: Awareness: How many people can instantly recognise the brand when they see it? How many think of the brand without external hints? Attitudes: How do people view the brand? How do they see it via-a-vis the competition? Usage: Here research tracks the brand usage. Where do people find information on the brand? Where do they buy it? What is its market share? U&A study on brands is not a very frequently undertaken research. This is because people’s attitude and behaviour towards a brand changes over time. A quantitative study gives us the all important figures, a way to measure these changes and usages. A qualitative study, on the other hand, gives us a more detailed insight into the consumer mind and behaviour….

Should a Qualitative Research Company Focus on CSR?

As the need for corporate social responsibility becomes increasingly evident, what role should a qualitative research company play in guiding such initiatives? In many developed countries, the concept of corporate social responsibility is a well established one. Many entrepreneurs are known philanthropists and are actively engaged in humanitarian activities. In contrast, Indian businesses have been criticised for ignoring this very essential social function. But are things really still the same? Hasn’t the wave of social activism hit the India corporation yet? The answer is a definite yes. While some big industrialists may not be donating big earnings to charities, there has been a definite increase in CSR. But, the question for us in the research business is, should a qualitative research company focus on CSR? The corporate conscience: CSR is by no means a novel concept. Many big businesses have built and run social enterprises such as townships, educational institutions hospitals. What is remarkable is that many smaller businesses are also now trying to push CSR initiatives. The usual excuse of wasting resources has been quite cleverly converted into brilliant PR opportunities. Some businesses have even made it into their USP. CSR today takes many forms, including short-term forms like…

Finding the Right Market Research Company in India

Finding the right market research company in India can make all the difference between a successful venture and an utter failure. So choose wisely and avoid an expensive mistake. Doing business in India can be tricky. For business owners from UK and Singapore, India is not an easy country to navigate. There are different federal laws, tax structures, cultures and trends. Even as we rush towards a more prosperous economy, for many foreign businesses India can still be confusing and a little too different. Market research companies in India just make the entry smoother and considerably painless. We see ourselves as partners for our foreign clients, helping them to understand this complex market. Luckily, there is no dearth of choices when it comes to good research firms in India. On the flip side, that itself causes its own problem. How do you pick one? Finding a market research agency is a bit like finding the right fit of clothes. You want something that fits you just right, feels comfortable and makes you look good. That is, unfortunately, easier said than done. So, how do you sift through the many possibilities? We wish we could tell you to just pick one,…