3 Research Trends that are Fostering Innovative Business Solutions

One of the important functions of market research is to develop business innovations. Recent trends in research have given a much-needed fillip to innovative business solutions. Every business must evolve and change to remain relevant and achieve success,  Innovation in business does not necessarily involve big changes or inventions. It is the little innovations that improve processes and reduce losses that can create sustainable growth. Market research has become an integral part of finding innovative business solutions. It is the only way to look at current business practices and make reasonable predictions. Recent market research trends are rapidly changing the way we do business and bringing in innovations that has made it more efficient and cost-effective. Insight curation: If big data was the trend everyone was excited about, it is insight curation that they are now focusing on. Insight curation just arranges the data in a form that can be used by us. In some ways it is the next step in working the big data. By finding patterns and larger trends, curation gives businesses the power to use their resources wisely, predict sales and consumer behaviour — two factors that make business innovations possible. Being mobile: The mobile industry…

Marketing Communications Research Trends to Look For

The internet and globalisation has completely changed marketing communication research. The trends to look out for include the social media, localisation and integration. Marketing research has dramatically changed in the last decade. The biggest change came with the advent of the internet. It is through the internet that other trends are still developing. Today the web’s effect has spread to almost every form of communication we have. Luckily, this is god news for marketing research, since most web communication is quantifiable and easier to access. Some of the trends communication trends in marketing research are: Power of the video: The video is more powerful than ever and consequently, the focus of marketing communication research has also shifted in using and optimising the visual impact. Today videos have moved from the telly to multiple fronts — from the laptop to the mobile. The social media has only made it more powerful. A viral video can gather you more views in a few minutes than an entire text-based website. Research is using it to track viewers, get reactions and even conduct interviews. Be local: Localisation is a theme that has dominated the marketing world this year. As businesses get more global, their…

4 Ways Strategic Research Consulting can Improve Brand Image
Brand Building Strategy / July 15, 2016

Brand development can be a tricky business where one must work with moulding public perception. Strategic research consulting helps by creating the right database and predicting performance. In a competitive market brand image is vitally important. How your brand is perceived and positioned in the market indicates your own position and your consumer’s loyalty. It is a yardstick for your business’ success. This is why company’s invest millions to develop and evaluate their brand periodically. The best way to achieve this is through strategic research consulting. This kind of research is designed to develop a strategy for your brand. Brand Image and Equity: Every brand has a certain image in the consumer’s mind. Well-known brands become synonymous with the product. Here we study the brand recall, whether people immediately identify the brand and the product. How is your brand seen by the consumer? Does it invoke a positive reaction? Brand equity gauges the value of your product in more relatable terms. It tests other assets such as, consumer loyalty towards the brand. Brand Archetype: There are certain broad categories that divide the way we see brands. There are roughly 12 such categories: the caregiver, regular guy/girl, innocent, nurturer, creator, explorer,…

Focus Group Challenges for Qualitative Business Market Research

The biggest challenge when it comes to qualitative business market research is the focus group. The difficulties lie in every step — from organising it to making it work. When it comes to B2B market research, the biggest challenge lies in sourcing the right focus group. One cannot take a random group of people for business market research. Since the consumer profile is different, its sourcing must also be different. There are some other challenges when it comes to dealing with creating focus groups for qualitative business market research: Getting the right people: Focus groups constitute of targeted consumers or typical buyers of the product. Since the typical buyer here is another business, the focus group must be different as well. Respondents are sourced from professional people.The rules here are rather strict. The respondents must come from the specified field. For instance, if the research is on glass for automobile windscreens, the focus group must be automobile manufacturers. Any other respondent will make the results redundant. Getting them there: Getting a group of professionals at one place and time is easier said than done. These are busy people. So, just organising the survey needs careful planning. The other challenge is…