Consumer Panels: helps in quicker market overview leading to higher sales
Consumer Research / June 1, 2017

Consumer Panel Research is a specialised market research methodology aimed at getting quicker consumer insight of specific group of participants in a sector to help gain an overall market perspective. Consumer Panels widely involves surveying group of consumers/shoppers (representative of the entire market in specific areas/sectors) with specialised knowledge to understand their opinions and behaviour towards a product/service/advertisement in a quicker and efficient way. They are broadly used across different industries like telecom, FMCG, personal care, petroleum and entertainment etc. Providing a complete picture of a company’s consumer/shopper, the methodology involves specialist consumer panels to test and answer specific research questions about consumers / shoppers on a regular and continuous basis helping companies establish and assess a pattern for improving their products / services and formulating future market strategies. Taken from different cross-sections of population and various demographics, Consumer panels are generally used for different projects or researches, making its data very reliable and accurate.  It also helps build loyalty, innovation in research and better relationship with customers, as they feel valued and important, leading to increased sales. Widely conducted by qualitative research firms, Consumer Panels research helps provide key shopper behaviour across different mediums like TV, online or retail…

Strategic Research – Take The Right Decision That Can Keep Up Your Brand Image

Any brand cannot take a decision of launching a product or service in a sudden haste. Often taking such quick decision can lead the company to big problems or also to a huge loss. This is the reason, proper planning and research is required so that the brand can come up with a product that is fruitful and that can reap profits for the brand. One such research conducted quite often by the big brands has been strategic research. Strategic Research is mainly a marketing strategy that helps the brands to analyse the situations well and then come up with the correct decision. The research is mainly conducted in three different levels and these are: Category level Product level Brand level   Category Level This level is mainly about the category of consumers who will be interested in having a look at the product to be launched. The level again is conducted with the help of a number of methods. Usage of the product is analysed along with the attitude of the consumers towards the product. One would also analyse the kinds of barriers in acceptance of the category. Most importantly, it has to be known that which segment of…

Consumer Research Services: helping better understand your target customer
Consumer Research / April 27, 2017

Consumer Research Services help companies gain an insight into a buyer’s mind, understand their preferences and buying behavior for their product and services, in turn helping deliver an enhanced value. Staying ahead in today’s competitive scenario requires a deeper understanding of your customer and consumer research services provide a systematic collection and evaluation of data regarding customer’s needs and motivations towards a particular product or service, helping chart out better marketing strategies. With the ever expanding marketing and technology scenario, explosion of data and fast pace of digital marketing; these consumer services have become an integral part of a company’s short and long term strategy decisions. The consumer research services can help businesses understand their consumer’s perceptions, buying habits, expectations and shortcomings with their product or services, compared to competition, leading to better optimization. It also helps companies understand the effect of market variables on their products and is very helpful for providing an insight before the launch of a new product. Since the research is customized with focus exclusively on consumers, it is a much faster with cost-effective solutions and precise and objective results, making it much preferred choice for today’s businesses faced with ever-changing and growing demands of…

Social Research: helping understand social patterns for better predictions
Market Research , Social Research / April 22, 2017

Social research is a scientific study of a human’s social life and behavior; helping discover new facts and insights and developing new tools and theories to solve various social misconceptions.  Social Research is one of the most important processes for understanding and analysing a humans social life and environment, helping find explanations to various social phenomena, clarify misconceptions and developing new scientific tools and theories; ultimately leading to better social predictability. While the research is based upon logic and empirical evidence, the main objectives involve gathering new data and verifying old ones, creating new theories, discovering the general patterns and relationships which help enhance and verify the knowledge about human behaviour and social life. The social researches also help in discovering new facts, create or validate theories, study causes of social problems and its impact on society leading to a systematic generation of knowledge base for future planning. The social scientists employ various methods ranging from in-depth analysis, observations, open-ended interviews or census surveys for finding the social patters in a social group, depending on what they intend to investigate. However, the social research methodologies are divided into two parts – Qualitative and Quantitative Research. Qualitative social research emphasized on…