Consumer Research Services: helping better understand your target customer
Consumer Research / April 27, 2017

Consumer Research Services help companies gain an insight into a buyer’s mind, understand their preferences and buying behavior for their product and services, in turn helping deliver an enhanced value. Staying ahead in today’s competitive scenario requires a deeper understanding of your customer and consumer research services provide a systematic collection and evaluation of data regarding customer’s needs and motivations towards a particular product or service, helping chart out better marketing strategies. With the ever expanding marketing and technology scenario, explosion of data and fast pace of digital marketing; these consumer services have become an integral part of a company’s short and long term strategy decisions. The consumer research services can help businesses understand their consumer’s perceptions, buying habits, expectations and shortcomings with their product or services, compared to competition, leading to better optimization. It also helps companies understand the effect of market variables on their products and is very helpful for providing an insight before the launch of a new product. Since the research is customized with focus exclusively on consumers, it is a much faster with cost-effective solutions and precise and objective results, making it much preferred choice for today’s businesses faced with ever-changing and growing demands of…

5 Reasons why Consumer Research Company Matters
Consumer Research / January 20, 2017

A Consumer Research Company is indispensable to you and your brand’s enduring success. Market research will keep your business grow while businesses who fail to make research a high priority have a risk to sink. Market research should be jolted to the top of your significance list for the below three key reasons. Consumer research hubs your business on your consumers You must always remember that your customer is always your God and you need to keep the lines of communication exposed with you through research. Work hard at understanding and uninterruptedly meeting or exceeding consumer needs and requirements. Even if you buy your company’s products, you are not your customer, and therefore, converging on your consumers and their standpoint is critical. keeps you focused All Consumer Research Company today have a hard job multitasking. They are managing multiple projects, running industries, and other playing many roles. However, when used properly, Marketing Research should tell you what’s most significant to your consumers and help you to line up and maximize your time excellently. It can also enlighten both your short-term and long-term marketing playbook, serving you feel less frazzled and overwhelmed in the long run. It improves your decision-making competences…

How Marketing Consumer Research Focus Groups are changing
Marketing Research in India / December 14, 2016

Focus groups are no longer what they were. The web and changing lifestyle has changed the way focus group are constituted for Marketing Consumer Research. A sterile room with a researcher taking down notes or respondents answering dry questionnaire is how a traditional focus group often worked. A good moderator could still get some insight or keep the group focused for long enough. Yet it was a method that was bound to change. The focus group is a very different entity now. From how it is sourced to the method used, focus groups have come a long way. The driving force has been the internet and the changing behavior of people themselves. Some methods also enable businesses to observe research first-hand. For instance, a company in Singapore or UK can actually watch a research session in real time. MROCs: These internet research groups can be contacted for a campaign when wanted. This is a focus group that is already committed to the research. So, there are less chances of respondents leaving in between. Since this is based on member interaction, you are likely to get true consumer insight. It also means a motivated, invested group. Usually used for long-term studies,…

Benefits of Consumer Research Marketing in Current Business Scenario
Consumer Research / November 30, 2016

The systematic collection and evaluation of data regarding customers’ preferences for actual and potential products and services can be precisely figured out with the help of Consumer Research Marketing. Consumer research marketing is a function that associates the consumers, customers, and public to the seller through information. This information and data is used to recognize and define marketing opportunities and problems; produce, improve, and estimate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. The ultimate goal of Consumer Research  is to assist as the voice of the consumer. Marketing research focuses on understanding the consumer as a person by focusing on exploring his or her attitudes, requirements, motivations, and behavior as it relays to a product or service. Singapore and UK clients who are looking at entering Indian market are paying a lot of attention to consumer research marketing before going ahead and developing any new product. Consumer Research Marketing can serve a variety of purposes including: 1) Help companies make better business decisions and gain advantages against the competition. 2) Help marketing managers or executives make several strategic and preemptive decisions in the process of recognizing and satisfying customer needs. 3) Eliminate some of…