Social Research: helping understand social patterns for better predictions
Market Research , Social Research / April 22, 2017

Social research is a scientific study of a human’s social life and behavior; helping discover new facts and insights and developing new tools and theories to solve various social misconceptions.  Social Research is one of the most important processes for understanding and analysing a humans social life and environment, helping find explanations to various social phenomena, clarify misconceptions and developing new scientific tools and theories; ultimately leading to better social predictability. While the research is based upon logic and empirical evidence, the main objectives involve gathering new data and verifying old ones, creating new theories, discovering the general patterns and relationships which help enhance and verify the knowledge about human behaviour and social life. The social researches also help in discovering new facts, create or validate theories, study causes of social problems and its impact on society leading to a systematic generation of knowledge base for future planning. The social scientists employ various methods ranging from in-depth analysis, observations, open-ended interviews or census surveys for finding the social patters in a social group, depending on what they intend to investigate. However, the social research methodologies are divided into two parts – Qualitative and Quantitative Research. Qualitative social research emphasized on…

An overview on Custom Market Research Services in India

Custom Market Research Services provide customers with the exclusive information they need to stay ahead of race in today’s fast paced business atmosphere. For instance, instead of wanting the comprehensive market analysis, as a business you could just want to know how well your specific brands are doing in the marketplace. What is the thing absent in these products and what can be features added for improvement? For such a drive, the best option is custom market research services. As the name suggests, custom Market Research Service customizes their role as per your requirements. Thus, initially many market research firms start as custom market research services in India and then move on to syndicated market research service. Custom research offers a personalized method for researching niche topics. For example, if a company wants to acquire information about snack bars, outside their traditional brand shares. They also want to look at product designs and enhancements to see if it is possible to upsurge sales for the brands and the overall category. This kind of information would call for a custom research project. Singapore and UK clients who are looking at entering Indian market take help from Custom Market Research before launching…

What do a business Research Company do in India?

Business Research Company offers services ranging from small-scale investigative research to large-scale data congregation and analytic. If you want to recognize the best markets to play in? Business research services offer you with market sizing and predicting analysis to comprehend how big your market is, how fast your market is rising, how new regulations are going to move it, what share you have and what share your opponents have. The best Business Research Company is the one that helps a business to discover new insights, improve their understanding, and decision-making through high quality and intelligent Business and Consumer Research. Business Research services help an organization in following ways: Find Customers Business research services help in intensifying your client database by providing your business with dependable customers. You just need is to specify the criteria for companies you want to find and the information you need. Identify Investments Research Services also help you in identifying the right companies and assets to capitalize in using our strong target identification, fiscal and operational due diligence and asset exhibiting competences. Understand Consumers Research Services help you target your clienteles and comprehend their preferences. They offer consumer surveys covering extremely segmented information and data on…

Difference between Marketing and Market Research

Marketing and market research are often used interchangeably, but are actually focused on different areas. Together they give us a complete picture of the market and the company’s own performance. Although marketing and market research are used interchangeably, they are not actually the same. While there are some overlaps between the two, there are also distinct differences. Most competent agencies will offer expertise in both. In fact, in today’s competitive world a business needs to carry out comprehensive research in both fields. The main difference between marketing and market research is that while the former deals with marketing processes, the latter studies market movements. Let us explore both in detail: Market research Market research is the study of markets or consumers. It provides us with comprehensive information about the market, its size, trends and the competition. The different areas that are studied under market research are: – Market trends: There are many factors that influence the trends in any given market — politics, social, economy and even technology. All these factors often work in tandem to being in different trends. Today these trends are changing rapidly. – Competition: As our markets become more global and open, the competition is bound…