Social Research: helping understand social patterns for better predictions
Market Research , Social Research / April 22, 2017

Social research is a scientific study of a human’s social life and behavior; helping discover new facts and insights and developing new tools and theories to solve various social misconceptions.  Social Research is one of the most important processes for understanding and analysing a humans social life and environment, helping find explanations to various social phenomena, clarify misconceptions and developing new scientific tools and theories; ultimately leading to better social predictability. While the research is based upon logic and empirical evidence, the main objectives involve gathering new data and verifying old ones, creating new theories, discovering the general patterns and relationships which help enhance and verify the knowledge about human behaviour and social life. The social researches also help in discovering new facts, create or validate theories, study causes of social problems and its impact on society leading to a systematic generation of knowledge base for future planning. The social scientists employ various methods ranging from in-depth analysis, observations, open-ended interviews or census surveys for finding the social patters in a social group, depending on what they intend to investigate. However, the social research methodologies are divided into two parts – Qualitative and Quantitative Research. Qualitative social research emphasized on…

India Market Entry Strategy – Why India Works

India has become a very compelling investment destination, as a result of the size of the population and the current relatively low GDP per capita. All facts and figures are conducive to growth of investment in India, provided strategies are made bearing certain points in mind. Economic growth is driven by the increasing consumer spending power of the Indian population. The coming years India will become one of the largest consumer markets in the world; and hence a market entry strategy into India is worth considering. India is also an attractive destination for Foreign Direct Investment (FDI) due to its first-class outsource destinations, which offer cheap and skilled labour pools. Moreover, the Indian government focuses on implementing investor-friendly policies, which enhances the attractiveness of the Indian market. Numerous multinationals have already entered the Indian market successfully. Formulating an inclusive India market entry strategy can help you to become successful in the Indian market, whether you are looking to invest in production facilities or to target the consumer or b2b market. India has a large infrastructure that is continuously expanding. Furthermore, due to its central location companies can easily reach Middle-Eastern, African and South-Asian countries as well. According to National Sample…

Customising Consumer Research – Why Bespoke is Always The Best
Consumer Research Services / February 20, 2017

The main aim of consumer research services is to understand the buying behaviour of consumers. Finding out what is the exact requirement is key to providing exact solutions. That’s why customising is important. Specialised services are the key to gaining an edge in the crowded markets of today. This holds true for consumer research services as well. Consumer Research Services provide clients with the unique information they need to stay ahead of competition in today’s fast paced business environment. Custom consumer research services provide business owners with an informational edge at granular as well as strategic level. There is no better way to test a business idea than to go directly to a company’s customers. Research solutions provided by any provider of consumer research services should ideally be tailor-made to meet clients’ business objectives by critically analyzing the information input. Specialisation of a consumer research service could involve elaborate scoping methodologies. These detailed and customised research methods are obviously tailor-made to optimise data mining and utilisation. The end result of this specialisation is that the research enable a business enterprise to provide solutions that are specific to the organization and not generic to the industry. While designing questionnaire, surveys etc., care should be…

How to choose the best Market Research Company in India
Market Research Company / February 10, 2017

Finding a right market research company can make all the difference between a successful business and an utter failure. Make sure to choose your market research company wisely to avoid an expensive mistake. Doing business in India can be tricky. For business owners from Singapore and UK who are looking at entering the Indian market, it could be a herculean task. There are different tax structures, federal laws cultures, and movements. Even if today we have a prosperous economy, for many foreign trades India can still be mystifying and a little too different. Market Research Companies in India just make the entry smoother and significantly unproblematic. There is no shortage of choices when it comes to good research firms in India. Before you select a research agency, do some research of your own. Here are some tips that would help you to select the right market research company for your business. Know what you are looking for: Unexpectedly, very few customers are actually clear on their goals and aims. This will help you find the right experts who are aware of your expectations and the way forward. Know your team: Don’t be misled by the flashy presentation. Find out who…