Social Research – An Important Step To Gain Success
Social Research / May 8, 2017

Advertisement is one of the most important elements that are required to make a product successful in the market and to create a good reputation of the brand among the audience. Today social marketing is one of the most talked terms in advertisement as it is capable of attracting consumers faster and is able to spread information quite faster than any other medium. But of course for doing so, it is imperative that proper research is carried out so that the money invested in the advertisement campaign is not wasted. A great way today is to go for a social research method. Communication Evaluation The first step or one of the methods of analysing in social research is that of communication evaluation. Just like the product, it is also equally important to test the advertisement and analyse the various attributes of it. Hence, it is important to go for the pre testing of the advertisements and of the message that has to be communicated to the audience. Just launching the product is not the final thing that takes place. There can be a number of things that may come up after the launch of the product or the release of…

Consumer Research Services: helping better understand your target customer
Consumer Research / April 27, 2017

Consumer Research Services help companies gain an insight into a buyer’s mind, understand their preferences and buying behavior for their product and services, in turn helping deliver an enhanced value. Staying ahead in today’s competitive scenario requires a deeper understanding of your customer and consumer research services provide a systematic collection and evaluation of data regarding customer’s needs and motivations towards a particular product or service, helping chart out better marketing strategies. With the ever expanding marketing and technology scenario, explosion of data and fast pace of digital marketing; these consumer services have become an integral part of a company’s short and long term strategy decisions. The consumer research services can help businesses understand their consumer’s perceptions, buying habits, expectations and shortcomings with their product or services, compared to competition, leading to better optimization. It also helps companies understand the effect of market variables on their products and is very helpful for providing an insight before the launch of a new product. Since the research is customized with focus exclusively on consumers, it is a much faster with cost-effective solutions and precise and objective results, making it much preferred choice for today’s businesses faced with ever-changing and growing demands of…

India Market Entry Strategy – Why India Works

India has become a very compelling investment destination, as a result of the size of the population and the current relatively low GDP per capita. All facts and figures are conducive to growth of investment in India, provided strategies are made bearing certain points in mind. Economic growth is driven by the increasing consumer spending power of the Indian population. The coming years India will become one of the largest consumer markets in the world; and hence a market entry strategy into India is worth considering. India is also an attractive destination for Foreign Direct Investment (FDI) due to its first-class outsource destinations, which offer cheap and skilled labour pools. Moreover, the Indian government focuses on implementing investor-friendly policies, which enhances the attractiveness of the Indian market. Numerous multinationals have already entered the Indian market successfully. Formulating an inclusive India market entry strategy can help you to become successful in the Indian market, whether you are looking to invest in production facilities or to target the consumer or b2b market. India has a large infrastructure that is continuously expanding. Furthermore, due to its central location companies can easily reach Middle-Eastern, African and South-Asian countries as well. According to National Sample…

How to choose the best Market Research Company in India
Market Research Company / February 10, 2017

Finding a right market research company can make all the difference between a successful business and an utter failure. Make sure to choose your market research company wisely to avoid an expensive mistake. Doing business in India can be tricky. For business owners from Singapore and UK who are looking at entering the Indian market, it could be a herculean task. There are different tax structures, federal laws cultures, and movements. Even if today we have a prosperous economy, for many foreign trades India can still be mystifying and a little too different. Market Research Companies in India just make the entry smoother and significantly unproblematic. There is no shortage of choices when it comes to good research firms in India. Before you select a research agency, do some research of your own. Here are some tips that would help you to select the right market research company for your business. Know what you are looking for: Unexpectedly, very few customers are actually clear on their goals and aims. This will help you find the right experts who are aware of your expectations and the way forward. Know your team: Don’t be misled by the flashy presentation. Find out who…