How Marketing Consumer Research Focus Groups are changing
Marketing Research in India / December 14, 2016

Focus groups are no longer what they were. The web and changing lifestyle has changed the way focus group are constituted for Marketing Consumer Research. A sterile room with a researcher taking down notes or respondents answering dry questionnaire is how a traditional focus group often worked. A good moderator could still get some insight or keep the group focused for long enough. Yet it was a method that was bound to change. The focus group is a very different entity now. From how it is sourced to the method used, focus groups have come a long way. The driving force has been the internet and the changing behavior of people themselves. Some methods also enable businesses to observe research first-hand. For instance, a company in Singapore or UK can actually watch a research session in real time. MROCs: These internet research groups can be contacted for a campaign when wanted. This is a focus group that is already committed to the research. So, there are less chances of respondents leaving in between. Since this is based on member interaction, you are likely to get true consumer insight. It also means a motivated, invested group. Usually used for long-term studies,…

Where Top Market Research Companies see the Industry in 2017
Market Research Company / December 10, 2016

With technology changing the way research is carried out, it is important that we keep on top of emerging trends in 2017. Top Market Research Companies give us their take. Market Research is a rapidly changing field. Technology is changing the way data is collected and analyzed at a rapid rate. As a researcher, it is important that one stays on top of these trends as they come to dominate the market. As a client, it is equally important to be aware of the top trends when speaking to your researcher. For foreign companies from UK and Singapore, staying on top of prevalent trends in Top Market Research Companies in India is important. Many of these trends are a refinement of older methods. Top researchers see these emerging methods dominating the research landscape in the year to come. Real-Time Observational Data: The truth about research is that people often lie, omit or misrepresent their real motivation. What they say they will do and what they actually do is often different. So, researchers are now entering into respondents’ lives as passive observers to see how they actually behave. Live webcams are used to see how people use a product in their…

When to Hire a Market Research Agency
Market Research / December 6, 2016

For small businesses, the decision to hire a Market Research Agency is usually calculated carefully. One must consider the scale of operation as well as company needs when making the decision. In a competitive economy, businesses need every help they can get. Market research has emerged as an indispensable tool in this scenario. It gives us valuable data on consum-ers, market conditions, channels as well as the competition. This is data that can be used for a multitude of organizational functions, such as marketing, communication as well as ad promotion. For many small businesses, however, the decision on hiring a Market Research Agencies is not always easy. Lack of funds often stops such businesses from making this extra out-lay. So, how do you decide if you are in need of an agency? How can you hire an agency with a minimal budget? The decision to whether or not hire a market research agency depends on the scale of your operation as well as your budgetary constraints. In some cases, it may be essential, such as in the case of companies from countries like UK and Singapore entering the Indian Market. But here is a simple test to gauge your need…

Benefits of Consumer Research Marketing in Current Business Scenario
Consumer Research / November 30, 2016

The systematic collection and evaluation of data regarding customers’ preferences for actual and potential products and services can be precisely figured out with the help of Consumer Research Marketing. Consumer research marketing is a function that associates the consumers, customers, and public to the seller through information. This information and data is used to recognize and define marketing opportunities and problems; produce, improve, and estimate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. The ultimate goal of Consumer Research  is to assist as the voice of the consumer. Marketing research focuses on understanding the consumer as a person by focusing on exploring his or her attitudes, requirements, motivations, and behavior as it relays to a product or service. Singapore and UK clients who are looking at entering Indian market are paying a lot of attention to consumer research marketing before going ahead and developing any new product. Consumer Research Marketing can serve a variety of purposes including: 1) Help companies make better business decisions and gain advantages against the competition. 2) Help marketing managers or executives make several strategic and preemptive decisions in the process of recognizing and satisfying customer needs. 3) Eliminate some of…