India Market Entry Strategy – Why India Works

India has become a very compelling investment destination, as a result of the size of the population and the current relatively low GDP per capita. All facts and figures are conducive to growth of investment in India, provided strategies are made bearing certain points in mind. Economic growth is driven by the increasing consumer spending power of the Indian population. The coming years India will become one of the largest consumer markets in the world; and hence a market entry strategy into India is worth considering. India is also an attractive destination for Foreign Direct Investment (FDI) due to its first-class outsource destinations, which offer cheap and skilled labour pools. Moreover, the Indian government focuses on implementing investor-friendly policies, which enhances the attractiveness of the Indian market. Numerous multinationals have already entered the Indian market successfully. Formulating an inclusive India market entry strategy can help you to become successful in the Indian market, whether you are looking to invest in production facilities or to target the consumer or b2b market. India has a large infrastructure that is continuously expanding. Furthermore, due to its central location companies can easily reach Middle-Eastern, African and South-Asian countries as well. According to National Sample…

How to choose the best Market Research Company in India
Market Research Company / February 10, 2017

Finding a right market research company can make all the difference between a successful business and an utter failure. Make sure to choose your market research company wisely to avoid an expensive mistake. Doing business in India can be tricky. For business owners from Singapore and UK who are looking at entering the Indian market, it could be a herculean task. There are different tax structures, federal laws cultures, and movements. Even if today we have a prosperous economy, for many foreign trades India can still be mystifying and a little too different. Market Research Companies in India just make the entry smoother and significantly unproblematic. There is no shortage of choices when it comes to good research firms in India. Before you select a research agency, do some research of your own. Here are some tips that would help you to select the right market research company for your business. Know what you are looking for: Unexpectedly, very few customers are actually clear on their goals and aims. This will help you find the right experts who are aware of your expectations and the way forward. Know your team: Don’t be misled by the flashy presentation. Find out who…

The Best Ways to Use Marketing Research
Marketing Research in India / February 5, 2017

The uses for marketing and market research is vast in businesses. Let us understand the best way to use marketing and market research through below 5 aspects: Augment Brand Strategy and Positioning Every marketer’s objective is to spot themselves exclusively in the market ahead of their competition. Marketing research can be used to recognize where your brand stands associated with the competition, what metrics you should be chasing over time, and what brand benefits matter most to your targeted market. Classify your target market Market research is an outstanding way to find the finest market or target demographic for a product or service. By concentrating your efforts on the right markets, you can see quicker outcomes, improved competence, and greater overall performance from your marketing operations. Elevate your Messaging and Communication Marketers often find talking at consumers rather than to determine how they may fit into their lives. Marketing research is a great way to test perceptions and key messages to estimate which ones the target customers can relate to. Innovate with impact Innovation is a key part of any brand’s evolution. However, conducting marketing research allows you to emphasis your innovation efforts on the highest growth prospects for you…

Role of Strategy Consultants in India
Strategic Market Research / January 15, 2017

A strategy consultant provides information, examines and thought guidance to support high-level decision making about the complete direction of an organization. The Strategy Consultant India has to make the effort to meet the potential client to get a better idea of the issue and then respond with a better proposal and a more accurate estimate of the timeline.  The role of a strategy consultant can be divided as the below two points: Strategy Consultants work with an executive team to shape up the future of an organization. This breaks down into many smaller fragments that include, properly identifying the issues a company is facing, converging on the right questions, gathering data upon which to base judgements; and coming to evidence-based assumptions about what to do next. Find a technique for the client company to win in its marketplace. Good strategy consultants will help their customer discover a way to describe the playing field (market) and outstrip competitors (win) while meaningfully improving the lives of its customers. A Strategy Consultant also helps business owners, stakeholders with specific strategic problems/questions. This involves understanding the context, creating a strategy which is a mixture of specific strategic choices the problem is often broken down…