Strategising a Brand – Strategy Consultants in India
Brand Building Strategy / February 20, 2016

Theoretically, brand strategy is a long-term plan for the development of a successful brand to be able to achieve specific goals. On paper, and in the market place, it is a lot more than that. A ‘brand’ then, goes beyond simply the logo, the name, product or website. It isn’t wrong to say that a ‘brand’ is mostly the intangible x-factor that separates the mediocre from the extraordinary brands. It is akin to cooking a meal versus putting together a gourmet gastronomic experience. Just as we collect the ingredients before we set out to cook, a brand building strategy also involves certain ingredients. These are: Purpose: Why do you want to talk to your audience? Why should they buy your product as opposed to a competitor’s? In the interest of long-lasting profitability, it is important to create an inspiring statement of mission and vision. Customers admire brands that want to go beyond making money, because it is reflective of the long-term relationship a brand wants to build that goes beyond the point of sale. This sets your brand apart from competitive brands. Target Audience Just collecting demographic information about a market won’t help you develop a brand building strategy. Visualise the unique individual…

Market Research Consulting – An Important Success Tool For Every Business
Market Research Consulting / August 22, 2015

Market Research Consulting is critical in today’s competitive world – with many MNCs entering the Indian market, aiming to increase their market share and raise their profit percentage. This has obviously given tough competition to the Indian entrepreneur to improve their products/services in the market and be at par with their competitors. After joining Coral Research Services, a , I understood that merely producing best quality products / services will not increase the market share of a company. That is, of course, the bare basic thing to do. Besides the obvious, targeting the right consumer for their products/services, creating positive image of the company / brand in the consumer’s mind, understanding market trends, presenting / advertising products & services to the targeted consumers in such a way so as to reflect the benefits desired by them – all are important factors that determine the success of a particular product / service. In the long run, these help in the growth and stability of a business organization. Thus, for finding out all the above said things, it is very important to do market research from time to time. I must share the various type of research that I have come across…