Tactical Research – Testing And Evaluation Of Product Usability, Packaging And Advertising Strategies
Tactical Research / May 12, 2017

Tactical Research is mainly designed to take a decision about a product before introducing it in the market. Some of the points that can be covered in here are packing design, the colour of the product, weight and others. Tactical Research takes place in three different steps in most of the cases. These steps are: Communication Development and Evaluation, Product Development and Evaluation, Packaging Development and Evaluation. Communication Development and Evaluation This is all about the advertisement of the product that has to be launched in the market. There are a number of strategies which the brand can use to position itself correctly in the market. Some of the strategies used are: Pre-testing of the advertisement so that any flaw can be detected and corrected, Other methods are used such as proper concept development, evaluation and recycling of the concept and also funnelling through social media that can draw in more audience towards the main target. Product Development and Evaluation This step is concerned with the product that has to be launched in the market. Obviously the product has to pass all the testing levels. Hence, here are some of the ways that can prove the product as near to…

Strategic Research – Take The Right Decision That Can Keep Up Your Brand Image

Any brand cannot take a decision of launching a product or service in a sudden haste. Often taking such quick decision can lead the company to big problems or also to a huge loss. This is the reason, proper planning and research is required so that the brand can come up with a product that is fruitful and that can reap profits for the brand. One such research conducted quite often by the big brands has been strategic research. Strategic Research is mainly a marketing strategy that helps the brands to analyse the situations well and then come up with the correct decision. The research is mainly conducted in three different levels and these are: Category level Product level Brand level   Category Level This level is mainly about the category of consumers who will be interested in having a look at the product to be launched. The level again is conducted with the help of a number of methods. Usage of the product is analysed along with the attitude of the consumers towards the product. One would also analyse the kinds of barriers in acceptance of the category. Most importantly, it has to be known that which segment of…

Social Research: helping understand social patterns for better predictions
Market Research , Social Research / April 22, 2017

Social research is a scientific study of a human’s social life and behavior; helping discover new facts and insights and developing new tools and theories to solve various social misconceptions.  Social Research is one of the most important processes for understanding and analysing a humans social life and environment, helping find explanations to various social phenomena, clarify misconceptions and developing new scientific tools and theories; ultimately leading to better social predictability. While the research is based upon logic and empirical evidence, the main objectives involve gathering new data and verifying old ones, creating new theories, discovering the general patterns and relationships which help enhance and verify the knowledge about human behaviour and social life. The social researches also help in discovering new facts, create or validate theories, study causes of social problems and its impact on society leading to a systematic generation of knowledge base for future planning. The social scientists employ various methods ranging from in-depth analysis, observations, open-ended interviews or census surveys for finding the social patters in a social group, depending on what they intend to investigate. However, the social research methodologies are divided into two parts – Qualitative and Quantitative Research. Qualitative social research emphasized on…

Tactical Research: an important enabler to reach your organizational goal
Tactical Research / April 18, 2017

Without effective tactical research, even your best strategic plans can fail. Tactical Research helps better understand competition, customer psyche and helps devise effective tactics to employ for maximizing reach and profitability. Strategic planning enables you to reach a goal, while tactical research helps you to use the best means available to reach the goal. Using effective tactical methodology, an organization can usher in great customer satisfaction and attain business goals using optimized financial resources in the most efficient manner. Tactical research is imperative for the success of any impactful strategy, as it helps you define and build the tactics that you can effectively use to capture the market and create a customer connect. Organizations should frequently undertake Tactical research as it is critical for success and it focuses on actions that have immediate benefits and maximize the available opportunities. Hence, it is extremely important to have a number of tactics lined up and choose the best option carefully researching the market so as to become a game changer. Tactical Research helps find defects or faults in the business plans, and gives us the in-depth knowledge of our plans, helping improve our strategy. By using information on market, users, competitors and…