Qualitative Research is now Widely Used, both in local Markets and Internationally
Product development / August 5, 2015

Qualitative research is now widely used, both in local markets and internationally, and is increasingly influential in modern marketing and social policy-making. Its methodologies, analytic tools and philosophy however, are different from those of quantitative or survey research, which traditionally has provided guidelines for the Market Research Industry as a whole. Whether a focus market research group study or online survey or other methods, ultimately all market research survey methods belong to either one of the categories – qualitative market research surveys or quantitative market surveys. Qualitative research entails getting people to expand on their answers so that you can get more insight into their attitudes and behaviour. It’s all about getting deeper into people’s responses to find out what is driving their decisions. Qualitative market research means “quality.”  Conversely, and importantly, it does not mean “quantity.”  Qualitative research methods are designed to talk to relatively few people in the target audience of interest ie a smaller sample size. The purpose of qualitative research is to plumb the depths and range of buyer attitudes and beliefs, not to measure incidence, project, or forecast quantity. Popular qualitative market research methodologies include focus group studies, depth interviews (a one on one interaction with the respondent), triads (one interviewer and three respondents), dyads (one interviewer and two respondents)…

A Transformational Marketing Strategy can change your Brand’s Growth Trajectory
Product development / July 17, 2015

A marketing strategy research, analytics, and research company can help you move your brand from where it currently stands to where you want it to be.  From market research in emerging economies or periodic tracking of competition to an enterprise-wide ‘Research Helpdesk’ solution or template driven analytical reports for senior management – Marketing Research Consultancies are engaged for a range of customized research needs, some that are simple or routine tasks and many that are complex in nature such as market analysis, feasibility reports or business plans. Organisations deploy Marketing Research Consultancy for senior level research to: Shape strategy and drive profitability by deploying full array of Research Tools. To understand and help build brands and thereby guide brand positioning In-depth understanding of consumers and the markets within which you operate To help explore and establish the potential for competitive advantage To help ensure their fitment for purpose in changing and competitive markets. To monitor their progress and thus, help to achieve their business objectives To establish best practices for research/insights and get maximum leverage from limited resources Points to be remembered while choosing a Marketing Research Consultancy: Relevancy of team of analysts and their domain experience Project Manager with…