Communication Development And Evaluation – Reaching Out The Right Audience At The Right Time
Tactical Research / May 15, 2017

It takes a lot to launch a product in the market. Checking for the quality of the product, ensuring about its usability and many others are essential. But one more thing that is essential is the launch of the product through proper means. Any product is first introduced in the open market through means of advertisement. But there can be a number of brands coming up with the same type of products. So, it is important to create a commercial that is attractive, and that can inform the consumers that the product is different than the others and much superior to others. To communicate properly with the audience, it is important to take proper measures. Communication Development and Evaluation are the methods that can help in proper research and analysis so that a proper advertisement can come up. Advertising Pre-Testing The first step for this method is the pre-testing of the advertisement. There can be a number of things that can be tested in an advertisement such as the quality of the elements in it such as light, sound, background and others. Also, it has to be noticed that the message is clearly delivered to the consumers or not. It…

Tactical Research – Testing And Evaluation Of Product Usability, Packaging And Advertising Strategies
Tactical Research / May 12, 2017

Tactical Research is mainly designed to take a decision about a product before introducing it in the market. Some of the points that can be covered in here are packing design, the colour of the product, weight and others. Tactical Research takes place in three different steps in most of the cases. These steps are: Communication Development and Evaluation, Product Development and Evaluation, Packaging Development and Evaluation. Communication Development and Evaluation This is all about the advertisement of the product that has to be launched in the market. There are a number of strategies which the brand can use to position itself correctly in the market. Some of the strategies used are: Pre-testing of the advertisement so that any flaw can be detected and corrected, Other methods are used such as proper concept development, evaluation and recycling of the concept and also funnelling through social media that can draw in more audience towards the main target. Product Development and Evaluation This step is concerned with the product that has to be launched in the market. Obviously the product has to pass all the testing levels. Hence, here are some of the ways that can prove the product as near to…

Tactical Research: an important enabler to reach your organizational goal
Tactical Research / April 18, 2017

Without effective tactical research, even your best strategic plans can fail. Tactical Research helps better understand competition, customer psyche and helps devise effective tactics to employ for maximizing reach and profitability. Strategic planning enables you to reach a goal, while tactical research helps you to use the best means available to reach the goal. Using effective tactical methodology, an organization can usher in great customer satisfaction and attain business goals using optimized financial resources in the most efficient manner. Tactical research is imperative for the success of any impactful strategy, as it helps you define and build the tactics that you can effectively use to capture the market and create a customer connect. Organizations should frequently undertake Tactical research as it is critical for success and it focuses on actions that have immediate benefits and maximize the available opportunities. Hence, it is extremely important to have a number of tactics lined up and choose the best option carefully researching the market so as to become a game changer. Tactical Research helps find defects or faults in the business plans, and gives us the in-depth knowledge of our plans, helping improve our strategy. By using information on market, users, competitors and…

Strategy Consulting Firms: providing a competitive edge to Indian organizations

Every organization wants to achieve a competitive edge and that can only be done through a key differentiating factor which a strategy consulting firm with their expertise can help determine and accomplish. So, what exactly does a strategy consulting firm do? The Strategy consultants help identify and analyze the core problems of an organization, the resources available and advice on the future goals and decision-making process. They often provide long term sustainable solutions after evaluating an organization’s capabilities and the available market opportunities. Many may ask why organizations need to hire an outside agency and why can’t they do it themselves considering the higher cost involved? Most of these strategy consultant firms have a deep understanding of the industry and an expertise on both small and large scale enterprises helping them address a wide variety of issues suitable for different industry sectors, governments, academic and non-government institutions or individuals etc. These issues can vary from strategy, finance, sales and marketing, technology, operations, mergers and acquisitions to performance improvements. The strategy consulting firms can provide dynamic, interactive and flexible workable solutions with a better analysis and perspective of risk involved and changes required. Henry Mintzberg, an internationally renowned academic and author…