Importance of Strategic Research – The Whys and Wherefores of Business Results
Strategic Market Research / June 12, 2017

Strategy and planning are crucial to stay ahead of competition and ensure positive results. Research should be able to contribute to the process of strategising. Market research, no matter how scientifically immaculate and precise, is only successful when it can lead to quantifiable business results. Business results, in turn, are dependent on the specific strategies that enterprises make to increase profits. Whether traditional or innovative, market research analysis must then take the form of strategic research so that it can address critical as well as tough research challenges from brand, communications and customer experience to product development, segmentation and user experience. All of these, then, are crucial to create an overall strategy for the business. Strategic research has the same basic steps — to gather accurate data, analyze it for insights, and use those insights to make better decisions. Market Analytics โ€“ the capture of all the relevant market data that has been integrated, analyzed, and interpreted specifically to evaluate all your options for growth – is what helps you take decisions on the future course of action – and this is how strategies are made. Market Analytics done under the ambit of strategic research recognizes the interdependence of the…

Communication Development And Evaluation โ€“ Reaching Out The Right Audience At The Right Time
Tactical Research / May 15, 2017

It takes a lot to launch a product in the market. Checking for the quality of the product, ensuring about its usability and many others are essential. But one more thing that is essential is the launch of the product through proper means. Any product is first introduced in the open market through means of advertisement. But there can be a number of brands coming up with the same type of products. So, it is important to create a commercial that is attractive, and that can inform the consumers that the product is different than the others and much superior to others. To communicate properly with the audience, it is important to take proper measures. Communication Development and Evaluation are the methods that can help in proper research and analysis so that a proper advertisement can come up. Advertising Pre-Testing The first step for this method is the pre-testing of the advertisement. There can be a number of things that can be tested in an advertisement such as the quality of the elements in it such as light, sound, background and others. Also, it has to be noticed that the message is clearly delivered to the consumers or not. It…

Tactical Research โ€“ Testing And Evaluation Of Product Usability, Packaging And Advertising Strategies
Tactical Research / May 12, 2017

Tactical Research is mainly designed to take a decision about a product before introducing it in the market. Some of the points that can be covered in here are packing design, the colour of the product, weight and others. Tactical Research takes place in three different steps in most of the cases. These steps are: Communication Development and Evaluation, Product Development and Evaluation, Packaging Development and Evaluation. Communication Development and Evaluation This is all about the advertisement of the product that has to be launched in the market. There are a number of strategies which the brand can use to position itself correctly in the market. Some of the strategies used are: Pre-testing of the advertisement so that any flaw can be detected and corrected, Other methods are used such as proper concept development, evaluation and recycling of the concept and also funnelling through social media that can draw in more audience towards the main target. Product Development and Evaluation This step is concerned with the product that has to be launched in the market. Obviously the product has to pass all the testing levels. Hence, here are some of the ways that can prove the product as near to…

Tactical Research: an important enabler to reach your organizational goal
Tactical Research / April 18, 2017

Without effective tactical research, even your best strategic plans can fail. Tactical Research helps better understand competition, customer psyche and helps devise effective tactics to employ for maximizing reach and profitability. Strategic planning enables you to reach a goal, while tactical research helps you to use the best means available to reach the goal. Using effective tactical methodology, an organization can usher in great customer satisfaction and attain business goals using optimized financial resources in the most efficient manner. Tactical research is imperative for the success of any impactful strategy, as it helps you define and build the tactics that you can effectively use to capture the market and create a customer connect. Organizations should frequently undertake Tactical research as it is critical for success and it focuses on actions that have immediate benefits and maximize the available opportunities. Hence, it is extremely important to have a number of tactics lined up and choose the best option carefully researching the market so as to become a game changer. Tactical Research helps find defects or faults in the business plans, and gives us the in-depth knowledge of our plans, helping improve our strategy. By using information on market, users, competitors and…