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Why Tactical Research is Essential for Strategic Planning? OCTOBER 11, 2016 Every business has a goal. It could be short-term like increasing awareness on the launch of its new products or long-term like capturing the top spot in a given…
With an MBA in Finance and an experience of over 15 years, Mridul has been handling the entire finance and tax functions for Coral, since inception. But that’s not all – he also sees to the welfare of the researchers when they travel on their projects or when they are distraught over IT related problems.
Mridul is extremely supportive, yet a stickler for process. Always approachable, one gets to witness his own brand of child-like enthusiasm and infectious energy, which galvanizes the entire team, especially during festivities and office trips!
Partner, Coral Research Services with over 17 years of experience as a Quantitative researcher
Abhijoy has worked across market research companies like Ipsos, TNS & GfK Mode. He has also led the Consumer and Market Insights at HT Media.
He is well versed with techniques and methodologies in both Qualitative and Quantitative research and has experience across sectors like Food & Beverage, FMCG, Media, Liquor, Consumer Durable, Manufacturing, Telecom, Agri and Healthcare
His key strengths include thought leadership, ability to provide sharply designed customized research solutionsthat effectively address business issues and provide actionable & forward-looking marketing insights
A post-graduate, Pradeep handles the entire operations and field teams – both internal and external. With an experience of over 18 years, he has earned his spurs in the battlefield of market research, having worked for the notable stalwarts. He has been with Coral since inception, and continues to drive its operations effectively and efficiently.
Pradeep is the backbone of Coral! Behind the almost benign exterior lies the exact opposite of that. A ‘Never say No’ attitude, it his positivity and resourcefulness that is insipiring. A taskmaster, multi-tasker he sets the stage for the researchers to ‘perform’ effectively.