Empathy, that requires us to understand the critical context and framework from where attitudes, beliefs, values emerge from

Empathy, that can only be understood through on-ground immersive experiences – which is why, unlike Corals that are rooted to their spots in the sea, you will never find Coral researchers rooted to their desks

But, just like Coral reefs are amongst the richest and most diverse ecosystems, Coral researchers are able to glean the richest insights, due to their active immersive consumer experiences