Understanding consumer behavior, is at the heart of everything we do.
We draw our knowledge from varied disciplines such as social anthropology, psychology, management, economics to bring forth insights which affirm or challenge existing, which inspires to create something new- all in the framework of the clients business realities and challenges.

Explore-White Spaces

  • Product Innovation
  • Need gap Identification
  • Insight Mining and Ideation

Express-Narrative Power

  • Positioning Development
  • Communication Evaluation
  • Packaging Evaluation


  • Consumer Segmentation
  • Consumer Profiling
  • Decision Making Journey and Moments of Consumption